Love’s Travel Stops will once again return to Front Row Motorsports this season, serving as an 18-race primary sponsor of Michael McDowell’s No. 34 Ford Mustang in the NASCAR Cup Series.
The company will make its 2022 NASCAR Cup Series debut in Sunday’s Busch Light Clash at the LA Memorial Coliseum, before returning to Daytona Beach, Florida, in pursuit of a second consecutive victory in the prestigious Daytona 500.
The famous yellow and red heart scheme will also be visible in races at Phoenix (March 13), COTA (March 27), Bristol Dirt (April 17), Talladega (April 24), Kansas (May 15), Sonoma (June 12), Nashville (June 26), Road America (July 3), Michigan (August 7), Watkins Glen (August 21), Bristol (September 17), Texas (September 25), Talladega (October 2), Charlotte Roval (October 9), Las Vegas (October 16), Homestead (October 23), and Phoenix (November 6).
A long-time partner of FRM, the company exits its most successful season as a primary sponsor, highlighted by a victory in the Daytona 500 and a NASCAR Cup Series Playpff appearance.
“We are very proud to continue our partnership with Front Row Motorsports and Michael McDowell,” said Dave Frankenfield, vice president of Marketing for Love’s. “Our customers have enjoyed following the team over the past nine seasons and we’re thrilled with the Daytona 500 win last year. We’re excited to see what this season brings and wish the team much success.”
Speedco, a member of the Love’s Travel Stops family of brands, is also expected to serve as a partner of McDowell’s No. 34 Ford Mustang throughout the NASCAR Cup Series season.
In 2021, McDowell enjoyed a year of career-bests, including his first victory and playoff appearance, as well as two top-five and five top-10 finishes. The long-tenured driver is ready to make a splash in 2022.
“We’re ready to make this season even better than last year,” said McDowell. “We can only do that with the support of Love’s and Speedco. They are very loyal partners of Front Row Motorsports and we want to continue to bring them success on the track. I appreciate their partnership and I am ready to show what we can do together this year.”