Wednesday, March 22, 2023

Live Fast Motorsports Entering Increased Partnership With Motorsport Games in 2022

Live Fast Motorsports will enter an increased partnership with Motorsport Games in 2022. Photo Credit:

Live Fast Motorsports, who had a sponsorship with Motorsport Games and the NASCAR Ignition game last season, will enter an increased partnership with the video game production company during the 2022 NASCAR Cup Series season.

Live Fast Motorsports, which fields the No. 78 Ford Mustang in the NASCAR Cup Series, is a team that is co-owned by racers Matt Tifft and BJ McLeod.

For McLeod, Motorsport Games has been an incredible partner for his race team, and the cool thing about the deal for him is that he is an actual video game connoisseur.

“Throughout the past year, Motorsport Games has been an amazing partner to the No. 78 car and we’re excited to keep the momentum going by representing the company in seven of the biggest races next season,” said BJ McLeod, driver and co-owner, Live Fast Motorsports. ”I’ve always been a personal fan of video games, especially those involving my favorite sport. It’s exciting to have this opportunity to provide feedback throughout the season to help create the best NASCAR game possible. I can’t wait to get started this season with Motorsport Games at Daytona all the way through Martinsville.”

Tifft explains that being partnered with a company that produces video games has given their young team a unique chance to connect with the youngest NASCAR fans at each track each and every week.

“We’re thrilled to welcome Motorsport Games back as our partner for the second year. Last year, they became our founding partner and we had a terrific season together,” added Matt Tifft, co-owner of Live Fast Motorsports. “Motorsport Games has given us the ability to better connect with our younger fans on a more intimate level through its video games. This year, we look forward to keeping the engagement rolling with our expanded partnership. Our entire Live Fast Motorsports family welcomes back Motorsport Games, as they are truly one of our own.”

According to a press release, the technical partnership between the race team and Motorsport Games will give the video game company access to the real life NASCAR grid throughout the 2022 season.

Motorsport Games will have access to the actual tracks on the NASCAR schedule, and they’ll have an actual NASCAR Cup Series team to draw real-world racing information from as they craft their next game.

“Motorsport Games cannot have asked for a better strategic partner than Live Fast Motorsports and we look forward to continuing our collaboration into the next NASCAR season,” said George Holmquist, VP of Publishing and Marketing, Motorsport Games. ”BJ, Matt and the entire Live Fast Motorsports team have been fantastic partners and we cannot thank them enough for the unparalleled level of access they are giving our company. We will be taking our real-time on track findings directly from the team on the NASCAR grid into our game designs, further exemplifying our commitment to providing our players with the most dynamic and true to life gaming experience imaginable.”

NASCAR 21: Ignition was released by Motorsports Games on October 26, 2021. The game is available on Sony Playstation 4, Microsoft Xbox One and PC through Steam.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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