Sunday, March 26, 2023

Peacock Backing Justin Haley, Spire Motorsports at Phoenix

Peacock – NBCUniversal’s streaming platform — will join Justin Haley and Spire Motorsports in Sunday’s NASCAR Cup Series championship race at Phoenix Raceway as the primary sponsor of the team’s No. 77 Chevrolet Camaro.

“We’re thrilled to close out the 2021 NASCAR Cup Series season with our friends at Peacock with an absolutely incredible paint scheme,” said Spire Motorsports co-owner T.J. Puchyr. “NBC has provided robust and compelling NASCAR coverage since picking up its portion of the schedule in June at Nashville Superspeedway. Given all NBC does for the sport, we’re proud to fly the Peacock flag in Sunday’s season finale. Spire Motorsports prides itself on bringing exciting and vibrant paint schemes to the track and I think our design team knocked it out of the park with this one. We can’t wait to unload and finish out the season with a solid run at Phoenix.”

Peacock offers a massive catalog of current season hits, iconic movies and TV shows, as well as live news and sports including Sunday Night Football, Premier League, NASCAR, INDYCAR and Nitro Rallycross. Peacock also streams daily sports programming on the NBC Sports channel, including Peacock Original ”Brother from Another” with Michael Smith and Michael Holley, and staples like “The Dan Patrick Show,” “Pro Football Talk Live” and ”The Rich Eisen Show.”

The organization partnered up with the popular streaming platform earlier in the season at Atlanta, where Corey LaJoie piloted the Boss Baby: Family Business Chevrolet Camaro.

Sunday’s race at Phoenix is a landmark for Spire Motorsports, as Justin Haley will compete in his final race for the two-car organization, with the full-time Xfinity Series driver moving full-time to the Cup Series for Kaulig Racing.

“Justin Haley has been a staple with Spire Motorsports since we began this adventure and we’ll never forget celebrating our first Cup win with him at Daytona,” added Puchyr. “He’s done everything we’ve ever asked of him, and then some. Justin has an amazing opportunity in front of him with Kaulig Racing in the Cup Series next year. My business partner Jeff Dickerson and I are beyond proud of him and grateful for all he has done to help our team grow. We’ll always be close by and wish him only the very best as he moves into a full-time Cup ride next season.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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