NASCAR Cup Series driver Corey LaJoie is getting a brand new boss on board his No. 7 Spire Motorsports Camaro when he pulls into the Atlanta Motor Speedway this weekend.
LaJoie’s No. 7 Camaro will feature branding from the newest Dreamworks film “The Boss Baby: Family Business” for the second trip to the Peach State of the season. The film is the direct sequel to the 2017 film “The Boss Baby.”
In addition, the sponsorship will feature branding from Peacock, NBC’s streaming platform where fans can stream the new film from their couch when subscribed to the Premium level of the service.
The character Boss Baby, voiced by Alec Baldwin, will be prominently featured on the hood and driver’s side of LaJoie’s Camaro. Supporting character Tina, voiced by Amy Sedaris, will be featured on the right side of the car.
“Anytime you can partner up with a company like NBC is always cool,” LaJoie said. “We’re able to do some fun things around the Boss Baby movie to push people towards theatres and the Peacock app to check it out. I’m looking forward to sliding around Atlanta on what will be the final race on the abrasive surface before a repave.”
The Boss Baby”, released in 2017, received high praise from audiences while making over $500 million at the worldwide box office.
The North Carolina driver finished 25th during his first trip to Atlanta this year. It’ll be the last time NASCAR visits the legendary venue before a brand-new repaving and reprofiling of the track is set to take place shortly after the race weekend.
Fans can see the No. 7 “The Boss Baby: Family Business” Camaro hit the track on Sunday, July 11th at 3:30 p.m. EST on NBCSN and NBC Sports app.