JD Motorsports and Voyager are extending their relationship heading into the summer of 2021, and the payoff could be huge for both team and driver Landon Cassill.
Voyager, a popular app to trade and sell cryptocurrency, is joining JD Motorsports for a whopping 19 additional races in 2021, starting at Nashville this weekend. Voyager made its 2021 debut with Cassill at COTA earlier this season.
Fitting for the partnership, the entire bill for the sponsorship will be paid in a portfolio of two cryptocurrencies – Litecoin (LTC) and Voyager Token (VGX), a first for the sport.
“I’m thrilled to be partnering with Voyager because they make it simple for anyone to participate in the crypto market,” said Cassill. “The Voyager platform offers a vast selection of coins on which to buy and earn interest, giving everyday investors access to wealth-building opportunities. Crypto is changing the game for so many people, and is the reason I’ve accepted this sponsorship 100% in cryptocurrencies and will be representing Voyager this season.”
— JD Motorsports w/ Gary Keller (@JDMotorsports01) June 17, 2021
“Landon Cassill’s focus and determination on the race track translates across everything he does, which is why we’re honored to partner with him in this season’s Xfinity Series,” said Steve Ehrlich, CEO of Voyager. “Landon also shares our vision of widespread crypto adoption, and we’re proud to be the first company to secure a primary NASCAR sponsorship completely with crypto. Through innovation, Voyager continues to demonstrate crypto’s multiple use cases, from being a valuable and efficient form of payment to an investment asset class fuelling a new technology revolution.”
Cryptocurrency has seen a sharp spike in popularity since the COVID-19 pandemic last year, with Bitcoin seeing explosive growth in value. Dogecoin, which has made multiple appearances in NASCAR since 2014, will be on track this weekend with the No. 99 Supra of Stefan Parsons. Bitcoin almost made its way into NASCAR with Alex Bowman during his BK Racing days.
“For Litecoin (LTC) to be used as payment to sponsor Landon Cassill is exciting and a validation of LTC’s original purpose,” stated Litecoin’s creator and Managing Director of the Litecoin Foundation, Charlie Lee. “Landon has been a strong supporter of Litecoin and cryptocurrencies for a number of years, and this landmark deal shows the growing reach of the Litecoin community into the professional sports world and, eventually, beyond.”
Fans can see the No. 4 Voyager Camaro hit the track this weekend in Nashville, on Saturday, June 19th at 3:30 p.m. EST on NBCSN.