Wednesday, July 6, 2022

CURO Group Holdings Corp Sponsoring Both Front Row Motorsports Entries at Dover


PC: Front Row Motorsports | PR

CURO Group Holdings Corp, along with brands Speedy Cash and Revolve Finance will give their full support to Front Row Motorsports in Sunday’s Drydene 400 at Dover International Speedway, with the primary sponsorship of both Michael McDowell’s No. 34 and Anthony Alfredo’s No. 38.

Revolve Finance will make their primary sponsorship debut with 2021 Daytona 500 Champion Michael McDowell in Sunday’s event at Dover, while Speedy Cash will continue to honor their six-race deal with the organization and Rookie of The Year Contender Anthony Alfredo.

“It’s been great to see the success that Front Row Motorsports has been having this season,” said Ryan Rathje, Chief Product Officer at CURO. “The excitement of winning the Daytona 500 has resonated with our customers and this is a great opportunity to partner with Michael McDowell with our newest brand, Revolve Finance. This will be the first time we’ve had both Revolve Finance and Speedy Cash on the track together and it’s exciting for our company.”

After 12 races, Michael McDowell currently sits 15th in NASCAR Cup Series points, scoring one win, two top-fives and four top-10 finishes in the first third of the season. After some poor luck to kick off the season, Alfredo currently sits 29th in points, scoring a career-best 12th-place finish at Talladega with Speedy Cash on-board his No. 38 Ford Mustang.

“It’s great to have the Speedy Cash colors back on our car at Dover this weekend,” said Alfredo. “And, it’s really cool to see them on the No. 34 Ford Mustang, too. We’re ‘one team’ at FRM and our partners benefit from all our success from our NASCAR Camping World Truck Series program to both our Cup cars. It’s awesome to see them taking this opportunity this weekend to have both Speedy Cash and Revolve Finance on our cars.”

Speedy Cash already has a major presence in NASCAR, serving as the official victory lane sponsor of Texas Motor Speedway. Now, with McDowell, the company will finally get the chance to showcase Revolve Finance this weekend.

“We have a new partner for our No. 34 team this weekend at Dover, but they are no stranger to FRM,” said McDowell. “Revolve Finance has been supporting Anthony all season and it’s cool to see them step up to be our primary partner this weekend. It’s just cool to see them get excited about our season and the direction we’re headed. We can’t do it without them and we want to have a great race this weekend.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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