Trackhouse and Daniel Suarez have been turning heads on track in 2021, and it’s not just because of their paint schemes. The team and driver duo have putting NASCAR fans on notice that they mean business in their inaugural season while leading laps, and having consistent performances on the track.
Now, the team has more to smile about, announcing on Tuesday that Freeway Insurance is joining the team for the remainder of their inaugural season.
— Trackhouse Racing (@TeamTrackhouse) April 6, 2021
The insurance provider is expected to have at least one race of primary sponsorship at Texas in October, and serve as an associate for the remainder of the season starting at Martinsville this weekend.
“We are proud to join Trackhouse Racing and further our relationship with Daniel Suárez as NASCAR fans are an ideal audience for our products and services,” said Cesar Soriano, Chief Executive Officer of Freeway Insurance. “We were inspired by Daniel’s personal story as one of the world’s top stock car drivers, and by his performance on the track. We are thrilled to work with Daniel as a trusted ambassador of our brand.”
Following the Bristol Dirt race, The 29-year-old posted his best finish of the season in fourth, in his first-ever experience on dirt.
“I am very excited to represent Freeway Insurance because they provide necessary services at affordable prices for those who need it most,” said Suárez. “I love that the Freeway Insurance campaign will be in English and in Spanish and that Freeway is also putting our young team on a national stage with their advertising. That’s important as we continue to win over NASCAR fans.”
Camping World signed on as a majority sponsor for Trackhouse early this season, debuting for the first time at Homestead-Miami. Freeway joins Camping World, Coca-Cola, iFly, K1 Speed, and PumpitUp as partners for one of NASCAR’s newest teams.
“We are patiently building this organization with a long-term vision and hard work,” said Trackhouse owner Justin Marks, whose team debuted in the 2021 Daytona 500. “We are honored Freeway Insurance chose to join us and we know the NASCAR community will embrace its participation with Trackhouse Racing.”