UPDATE Friday, March 19 at 5:20 PM ET
The total of Marcus Lemonis sponsored trucks in Saturday’s FR8 Auctions 200 at Atlanta Motor Speedway is officially at 10 trucks, as Norm Benning’s No. 6 will carry sponsorship from Overton’s.
— Norm Benning (@NormBenning6) March 19, 2021
Here is a breakdown of all of the trucks that will feature primary sponsorship from Lemonis this weekend:
No. 2 – Sheldon Creed
No. 3 – Jordan Anderson
No. 6 – Norm Benning
No. 21 – Zane Smith
No. 34 – Ryan Ellis
No. 40 – Ryan Truex
No. 41 – Dawson Cram
No. 42 – Carson Hocevar
No. 45 – Brett Moffitt
No. 75 – Parker Kligerman
Additionally, the No. 17 Ford that Bill Lester will drive will also carry Camping World sponsorship on the sides of the truck.
UPDATE Wednesday, March 17 at 3:46 PM ET
It appears the count is up to nine Marcus Lemonis sponsored trucks for this weekend in Atlanta, as Lemonis Tweeted a shot of Jordan Anderson’s No. 3 machine with Overton’s and Women’s History Month branding on it. We are now one truck away from matching the 10 that were sponsored by Lemonis at Las Vegas.
— Marcus Lemonis (@marcuslemonis) March 17, 2021
UPDATE Wednesday, March 17 at 11:00 AM ET
Add Dawson Cram to the list of Marcus Lemonis sponsored trucks for the weekend as his No. 41 will officially be sponsored by Overton’s at Atlanta and will feature Women’s History Month on the bed of the truck.
— Dawson Cram (@dawsoncram) March 17, 2021
UPDATE Wednesday, March 17 at 10:40 AM ET:
We are now up to seven Marcus Lemonis sponsored trucks for the FR8 Auctions 200 at Atlanta Motor Speedway, as GMS Racing revealed in their pre-race advance press release that Zane Smith will also drive an Overton’s sponsored No. 21 truck.
ORIGINAL STORY: Wednesday, March 17 at 9:43 AM ET
When it comes to the NASCAR Camping World Truck Series, Marcus Lemonis is basically Santa Claus. In addition to sponsoring the series with his Camping World brand, and coming up with all sorts of incentives for drivers like The Triple Truck Challenge and the wild set of bounties last year for drivers defeating Kyle Busch, and then another round of bounties after that, but now he has taken a liking to sponsoring trucks. And a lot of trucks.
This week for the FR8 Auctions 200 in Atlanta Motor Speedway, it seems that Lemonis is set to be the primary sponsor on at least six trucks. This comes on the heels of 10 trucks having Camping World branding on them in Las Vegas.
So, who will have a Marcus Lemonis sponsorship this weekend in the NASCAR Camping World Truck Series?
NIECE Motorsports will fly the colors of Overton’s on three of their race trucks. The No. 40 of Ryan Truex, No. 42 of Carson Hocevar and the No. 45 of Brett Moffitt will all be dawning the blue, black and white colors this weekend.
We are thrilled to have @Overtons on our trucks this weekend @amsupdates! Thanks to @marcuslemonis and the @campingworld family of brands for the support! We have some exciting things planned for this weekend – stay tuned!#campingworldnascar pic.twitter.com/Xlxoh2lumU
— Niece Motorsports (@NieceMotorsport) March 16, 2021
Sheldon Creed, the 2020 NASCAR CWTS champion, tweeted his intentions to run an Overton’s scheme as well for this weekend.
— Sheldon Creed (@sheldoncreed) March 17, 2021
Parker Kligerman and the Henderson Racing team will roll with the Overton’s colors on their No. 75 machine:
Thank you @marcuslemonis for the opportunity, and to all the designers that submitted schemes over the past week!
Your continued support created this opportunity! pic.twitter.com/Ao4rWQUP4b
— HendersonRaceTeam (@HendersonRace) March 17, 2021
And Ryan Ellis will run the No. 34 Reaume Brothers Racing machine with a special Camping World / Women’s History Month scheme.
Thank you to everyone who submitted schemes, esp. @shakinbacon02 with our scheme! pic.twitter.com/FfcrWWioO2
— Ryan Ellis (@ryanellisracing) March 17, 2021
And while this isn’t a primary sponsorship, Bill Lester is technically driving a seventh Lemonis-backed entry this weekend as his No. 17 David Gilliland Racing features Camping World branding on the sides of his truck.
The highest finishing Camping World/Marcus Lemonis sponsored entry back in Las Vegas was Grant Enfinger, who finished seventh in Codie Rohrbaugh’s CR7 Motorsports machine. Which of the new wave of Lemonis sponsored entries will run best this week? And will any of them impress Lemonis with a flat-out victory?
Toby is the Founder, Editor and go-to man for TobyChristie.com. He is also the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed NASCAR as a fan since 1993.