Heading into Homestead Miami this weekend, the Trackhouse team will sport some brand new colors thanks to a long-time NASCAR partner.
Camping World, one of the largest outdoor essential retailers in the United States, will serve as the primary sponsor for Daniel Suarez for multiple races starting at Homestead this weekend for the Dixie Vodka 400.
When it comes to camping, RVing and outdoor living, there's only one place to go.
— Trackhouse Racing (@TeamTrackhouse) February 24, 2021
The scheme was designed by Kyle Sykes, the Director of Creative and Digital for Trackhouse.
The sponsorship brings together three visionary entrepreneurs with Trackhouse Racing team founder Justin Marks, GRAMMY Award-winning global superstar and Trackhouse co-owner Pitbull and Camping World CEO and Chairman Marcus Lemonis, who also stars in the CNBC reality show, “The Profit.”
“This has been a pretty amazing start to our young organization,” said owner Justin Marks.“It is an honor to have someone with the stature of Marcus believe in what we are doing and want to sponsor our team. We are building the foundation that will keep Trackhouse strong on the track and in the community for years to come.”
Camping World has been a longtime partner of NASCAR, most prominently serving as the title sponsor for the NASCAR Truck Series since 2009. CEO Marcus Lemonis acquired Gander Mountain in 2017, leading to the new title sponsorship of the NASCAR Gander Outdoors Truck Series in 2018. The Truck Series later returned to the Camping World name for the start of 2021.
Lemonis now will add Trackhouse to his resume of on-track sponsorship.
“Daniel Suarez and Pitbull are great marketing partners and will help communicate our company’s offering effectively and efficiently to the ever-changing and fast-growing Hispanic market,” said Lemonis.
It’s not the first time that Suarez and Camping World have crossed paths. Following the fallout of a sponsorship deal during his time at Joe Gibbs Racing, Lemonis stepped up and funded the No. 19, putting the Camping World colors on the Toyota.
“I met Marcus a few years ago when he sponsored me in the No. 19 car and it is amazing that we reunite with the Trackhouse team,” said Suarez. “I consider Marcus a friend, but also consider him one of the great business minds in the world. We will definitely help tell the story of Camping World and its products and services and he will help tell the story of Trackhouse and our efforts on and off the track. This is exciting for me.”
Fans can see the No. 99 Camping World Camaro ZL1 1LE hit the track for the first time on Sunday, February 28th for the Dixie Vodka 400 at Homestead-Miami Speedway. Coverage beings at 3:30 PM EST on FOX and the FOX Sports App.