NASCAR Xfinity Series driver Justin Haley will hope to make a big splash when he pulls double duty for the upcoming Homestead-Miami weekend.
Diamond Creek High Alkaline Water will serve as the primary sponsor for Haley, and his No. 77 Spire Motorsports Camaro ZL1 1LE for Sunday’s Dixie Vodka 400.
— Spire Motorsports (@SpireMotorsport) February 24, 2021
Spire Holdings LLC, the parent company to Spire Motorsports, owns a stake in Good Hemp Inc., which distributes the product.
Diamond Creek formulates and bottles ionized 9.5pH high alkaline natural spring water, sourced from springs in Ohio, Pennsylvania, and Tennessee
“We are thrilled to showcase Diamond Creek High Alkaline Water to race fans across the country with Spire Motorsports,” said Morgan. “I have a great relationship with team co-owner, T.J. Puchyr, as well as the team at Good Hemp, Inc. I also have great respect for the history of this sport, thanks to my long personal friendship with the late Alan Kulwicki. We intend to use this partnership with Spire Motorsports to showcase the benefit of our high alkaline water with the drivers, team members and pit crew as they look for a superior hydration source on race weekends. This program will also allow us further retail penetration with our current partners such as Food Lion, Kroger, Harris Teeter and Giant Eagle.”
The Winamac driver made a respectable 2021 Cup debut at the Daytona road course last weekend during the O’Reilly Auto Parts 253. Overcoming handling issues, Haley drove his No. 77 Camaro home to a 24th place finish.
“Great effort all day from Spire Motorsports last weekend at Daytona,” said Haley. “We fought through some adversity, but Kevin (crew chief Kevin Bellicourt) made good decisions on pit road and every adjustment we made to the car was a positive adjustment. We executed when we needed to and came home with a top-25 finish.”
The 21-year-old driver doesn’t have any starts at Homestead in the Cup Series, but he’s no stranger to the oval. He finished a best of sixth during three Xfinity Series, as well as two top 10 finishes in two NASCAR Camping World Truck Series starts.
“I’m excited to get to Homestead this weekend and make my first start in a Cup car on a mile-and-a-half oval,” Haley added. “Homestead is a great racetrack. It’s big, wide and has different degrees of banking. There’s a lot of room to race so it’s a lot of fun. We had a pretty good day last weekend at the Daytona road course so we’re going to keep working hard to try and get better.”
Fans can see the No. 77 Diamond Creek Camaro hit the track on Sunday, February 28th at 3:30 PM EST on FOX and the FOX Sports App.