Have you ever imagined your name as the title sponsor of a NASCAR race? Or perhaps the ultimate tribute to your driver is naming a race after him?
After giving one fan a full-time job at Stewart-Haas Racing as a member of Kevin Harvick’s race team, Busch is upping their game once again, on a much larger scale.
Busch Beer, in partnership with Farm Rescue, is giving one fan the chance to actually name the Kansas Cup Series race in May. The kicker? All you need is a single dollar.
NAME A NASCAR RACE FOR $1. NO JOKE.
We're giving you the opportunity to name the @NASCAR Cup Series Race at @KansasSpeedway on 5/2 in support of American Farmers! Submit your race name and make a $1 donation to Farm Rescue below by 3/3. Let the names begin!
— Busch Beer (@BuschBeer) February 23, 2021
“We saw the race entitlement as a truly unique opportunity to give NASCAR fans unparalleled access to the sport while supporting people and communities that can use a helping hand,” said Daniel Blake, VP of Value Brands at Anheuser-Busch. “Giving fans creative control over an official race name while supporting the farming community that’s so important to Busch is a perfect example of how we approach our role as the Official Beer of NASCAR.”
The entry process is pretty straightforward, and all you need is one dollar. By visiting www.Busch.com/RaceName, fans can submit their proposal for the race title, as well as the minimum donation of $1.00 to Farm Rescue. Moreover, there is no limit to submissions, so if you want to donate a dollar twenty times and submit twenty names, do it. Additionally, Busch Beer will match every $1 donation with $1 of their own, up to $50,000.
After collecting the entries and verifying the terms and conditions per entry, Busch will allow the fans to decide on the winning name by voting on social media from March 8 – March 9.