Tuesday, December 6, 2022

Motorsport Games Joins Live Fast Motorsports for Three-Race Deal; NASCAR Heat 5 Featured for DAYTONA 500

PC: David Marrero

On Tuesday Morning, Live Fast Motorsports announced a new sponsorship agreement with Motorsport Games, which will see NASCAR Heat 5 branding on BJ McLeod’s No. 78 Ford Mustang in the 63rd running of the DAYTONA 500.

Motorsport Games will sponsor the first three races of the NASCAR Cup Series season for Live Fast Motorsports.

The NASCAR Heat 5 branding on the Live Fast Motorsports No. 78 car coincides with the game appearing in Free Play Days from February 11 to 14, allowing gamers to try NASCAR Heat 5 for free on the Xbox family of devices, including the Xbox One X.

“We are thrilled to be working with Live Fast Motorsports as it makes its NASCAR Cup Series debut,” said George Holmquist, VP of Marketing at Motorsport Games. “The team reflects a lot of the values we have at Motorsport Games. They are the youngest team owners in NASCAR and grew up playing video games, so this felt like a natural partnership. Being able to promote the game on Free Play Days on Xbox at the same time will also open up NASCAR Heat 5 to a new audience which is always exciting.”

Live Fast Motorsports co-owner, BJ McLeod, who will be driving the #78 said: “I couldn’t be more thrilled to compete in the biggest race in America, the Daytona 500, with such an awesome partner. Being a huge fan of racing games and having the opportunity to represent NASCAR Heat 5 is something that I take great pride in. I can’t see a better way to kick off our team’s debut season than partnering with Motorsport Games, as well as Free Play Days on Xbox.”

Fellow team co-owner Matt Tifft added: “I am thrilled to have Motorsport Games as our team’s founding partner. I first got my interest in NASCAR from playing racing video games, so this is a natural fit for myself and BJ! As the youngest owners in the sport, this is a great connection to our younger fans and we can’t wait to have our #78 Ford Mustang on the high banks of Daytona.”

Live Fast Motorsports joined the NASCAR Cup Series ahead of the 2021 season, bringing together a new partnership featuring BJ McLeod and Matt Tifft. The organization will field the No. 78 Ford Mustang full-time in the NASCAR Cup Series, with co-owner BJ McLeod handling the driving duties of the full-season entry. The team also has a technical alliance with Stewart-Haas Racing.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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