The seemingly endless line of new sponsors for JD Motorsports is continuing as the season draws to a close, with the latest one coming for NASCAR Xfinity Series driver Jesse Little.
JD Motorsports and iMercata, will partner this weekend’s O’Reilly Auto Parts 300 at Texas Motor Speedway.
— JD Motorsports w/ Gary Keller (@JDMotorsports01) October 23, 2020
iMercata is a supply chain technology platform which streamlines planning and delivery of Energy Industry development projects.
“The iMercata team is excited about the opportunity to partner with JD Motorsports, and appreciates the opportunity to introduce our product to the market in such a grand fashion,” said Jason Holland, Chairman and CEO of iMercata. ” A winning race team is not simply a driver and vehicle coming together the day of the event, but a detailed evolution of planning, supply chain management, and support across multiple stakeholders. iMercata prides itself in providing technology supporting the same evolutions across energy projects, and looks forward to working with the winning team in JD Motorsports.”
Little has been competing in a full-season of Xfinity Series racing with JD Motorsports, with a majority of the seat time coming in the No. 4 Camaro. He spent the last two races at Charlotte and Kansas in the No. 15 entry.
In addition, Little will have a new crew chief this weekend in Wayne Carroll.
Fans can spot the brightly colored iMercata Camaro on track this weekend for the O’Reilly Auto Parts 300 at Texas Motor Speedway on Saturday, October 23rd at 4:30pm EST on NBCSN and the NBC Sports App.