Ahead of Saturday Night’s Federated Auto Parts 400 at Richmond Raceway, Urban Outfitters will launch two exclusive tee shirts with a $100,000 donation to Bubba Wallace’s Live to Be Different Foundation through the sale of the shirts.
“We’re honored to be partnering with Bubba Wallace, NASCAR and Richard Petty Motorsports and announcing a charitable contribution to the Live To Be Different Foundation through the exclusive Bubba Wallace race tees,” said Gabby Conforti Chief Merchandising Officer at Urban Outfitters. “We know that this is a movement and not a moment, and we are so proud to be part of the positive change that Bubba is creating.”
The two limited edition tee shirts in the collection were designed exclusively for Urban Outfitters.
The black UO Community Cares + Bubba Wallace Compassion Tee features “Bubba Wallace” text in his own signature, two hands shaking in solidarity with iconic black and white racing flags and Bubba’s racing number “43”. The white UO Community Cares + Bubba Wallace 43 Tee will feature Wallace’s signature in the top left corner, and bold graphics on the back including his race number and his Chevrolet Camaro ZL1 1LE
“My hope is to empower the next generation to strive and achieve anything they put their mind to,” said the 26-year-old Wallace, who has been providing college scholarships to high school students since founding Live To Be Different in 2017. “This collaboration with Urban Outfitters will go a long way in spreading the message of compassion, love and understanding and enable the Live To Be Different Foundation to have a positive and lasting impact on as many individuals that we possibly can.”
The shirts will be available online at urbanoutfitters.com on September 8th, and will be available at select Urban Outfitters retail locations.
“As well as helping to make the world a better place, partaking in the Live to Be Different Foundation collaboration with Urban Outfitters is a powerful way for us to continue to carry Bubba’s message of compassion, love and understanding to new fans,” said Jim Hannigan, Richard Petty Motorsports vice president of licensing and merchandising. “This philanthropic partnership with Urban Outfitters is a new avenue, and a first within the motorsports industry. As a team, Richard Petty Motorsports is proud of cultivating this relationship.”