Wednesday, September 20, 2023

Preferred Commerce and Rick Ware Racing Secure Three-Year Multi-Million Dollar Partnership with Thriv5 and Pinnacle Sports & Entertainment

On Tuesday Morning, Rick Ware Racing announced a three-year partnership with Preferred Commerce, Inc. and Pinnacle Sports & Entertainment (PSE) that will see Thriv5 become a main sponsor for the team’s NASCAR Cup Series and NASCAR Xfinity Series efforts through 2022.

“We are extremely pleased to fuel Rick Ware Racing’s NASCAR team with our Thriv5 supplements, and we couldn’t be more honored to be in this partnership,” Preferred Commerce CEO Michael Ferraro stated. “Race car drivers put their bodies through intense stress every week, physically and mentally. We feel that our Thriv5 products will help the drivers, pit crew and entire racing team perform at new heights. We’re reaching the racing world now and plan to spread into other sports markets, all with the vision of building Thriv5 into the next great revolution for health and wellness worldwide.”

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Formulated to boost the immune system, support optimum vitality and enhance overall well-being, the THRIV5 product line is fortified with superoxide dismutase (SOD), arguably the most powerful enzyme in the body, and contains the extracts the most nutrient-rich berries, including acai, blueberry and pomegranate.

“Based on all we’ve discovered, we highly expect that our Thriv5 products will help strengthen the racing team’s potential by offsetting fatigue, sharpening focus and enabling enhanced performance,” Ferraro stated. “It’s extremely exciting that PSE and Rick Ware Racing have made a solid investment into this partnership, backing the investment we have made as a company.”

Thriv5 will debut their partnership in the 104th running of the NTT Indy Car Indianapolis 500 at Indianapolis Motor Speedway on August 23rd. The partnership in part grants Thriv5 prominent positioning, promoting the concept of excellence in racing by being “fueled” by Thriv5.

PSE President Don Perry agreed. “The team and the drivers are under intense stress from a physical and mental standpoint before, during and after every race,” Perry explained. “If there is the slightest mistake because people are exhausted, then races are lost, accidents happen and people can get hurt. The average person may not look at a race car driver or their team as athletes, but let me say this: The cars reach temperatures of nearly 140° or more, the tires these guys throw around and change in seconds weigh more than 50 pounds each, the car is running at over 1,000 horsepower at 200 mph, and the analytical crew and crew chief are guiding the racers and team with precise information for hours and hours. In my mind, that’s a team of athletes all the way around. We feel Thriv5 will enhance everyone’s performance and help us win races.”

“I am excited to announce this partnership with Thriv5 and Pinnancle Sports & Entertainment,” commented team owner, Rick Ware Racing. “I have been working countlessly to continue to grow this team, by bringing in partners across all forms of motorsports, through a unique marketing and B2B platform. Our partners are seeing a benefit unlike most others offer, since we are reaching audiences not only in the US, but across the world.”

The NASCAR Cup Series is headed to Dover International Speedway for the Drydene Double this weekend, competing Saturday and Sunday on one of the circuit’s most dofficult courses. In addition to NASCAR Cup Series racing, the NTT IndyCar Series will run the Indy 500 on Sunday, which Rick Ware Racing driver James Davison will compete in the No. 51.

About THRIV5: Zoning in on the successful delivery of superoxide dismutase (SOD), THRIV5 products have demonstrated the ability to sustain immunity health enhancement. The proprietary natural formula fortifies vitality by bolstering one of the body’s own most powerful naturally generated antioxidants. The THRIV5 Power Stick combines SOD with soluble corn fiber and D-ribose for sustainment to provide users with energy, focus and clarity, as well as cardiovascular benefits that enhance exercise and workout recovery. The top-quality THRIV5 M3 Gel delivers extracts for the most nutrient-rich berries like acai, blueberry, pomegranate, cherry, Concord grapes, goji and green tea as antioxidants and immunity boosters. THRIV5 integrates these mega fruits and teas, combining them with SOD extracted from a rare class of cantaloupe, delivering a powerful boost to the entire body.

About Preferred Commerce: Preferred Commerce, Inc. (OCBM) is the supplier and provider of THRIV5, a wellness product line that contains some of the world’s most powerful antioxidants and cell reparation enzymes, known as superoxide dismutase (SOD). SOD is an enzyme that alternately catalyzes the dismutation (or partitioning) of the superoxide (O2-) radical into either ordinary molecular oxygen (O2) or hydrogen peroxide (H2O2). Hydrogen peroxide is also damaging and degraded by other enzymes such as catalase. SOD has shown progress with many health issues such as rheumatoid arthritis, visible signs of skin damage, scleroderma, cataracts, gout, inflammation, interstitial cystitis, osteoarthritis, Parkinson’s disease, Alzheimer’s disease and ADHD, but has never been able to be delivered to the bloodstream to be effective. Thriv5 and the patent pending, all natural,  delivery system makes it possible for proper delivery to the gut and bloodstream, now a reality. Preferred Commerce has long been a solution provider to the horticulture and agriculture industries, as well as to consumers. In addition, the company has created training and educational products that have fueled billions of dollars in sales for Fortune 500 companies, while its family-friendly how-to-grow products have educated nearly 1 million children on how to successfully grow their own healthy food at home. With today’s health concerns running rampant, Preferred Commerce feels that THRIV5 can play an important part in providing people with healthier lifestyles.

Disclaimer: These statements have not been evaluated by the Food & Drug Administration. THRIV5 products are not intended to diagnose, treat, cure or prevent any disease.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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