Tuesday, July 5, 2022

Hendrick Motorsports Inks Multi-Year Marketing and Technology Relationship with Acronis


Acronis – a global leader in cyber protection — has partnered with championship winning organization Hendrick Motorsports, to for a multi-year marketing and technology relationship that will run through June 2023.

Hendrick Motorsports’ No. 88 – driven by Alex Bowman — will feature primary sponsorship from Acronis in three events this season, beginning Aug. 22 – 23 with Dover International Speedway’s doubleheader weekend and continuing with the playoff event at Texas Motor Speedway on October 25th.

As the Official Cyber Protection Partner of Hendrick Motorsports, Acronis will also become an associate partner of the team’s entire four-car stable. Its logo will appear on all of Hendrick Motorsports’ race cars, uniforms and equipment beginning with the 2021 NASCAR Cup Series Season.

“The risk associated with losing data grows heavier every day new data is created, and the COVID-19 pandemic introduces new problems such as managing and safeguarding remote workspaces,” he said. “Hendrick Motorsports is well aware of these risks, and we are certain that our partnership will help the team get even more #CyberFit, which will no doubt help them improve operational efficiency both on and off the track.”

Hendrick Motorsports will utilize Acronis’ leading solutions in safety, accessibility, privacy, authenticity, and security (SAPAS) challenges in order to enhance its racing operations and overall technology capabilities including cyber protection, security, backup, anti-ransomware and disaster recovery for all data, applications and systems.

One such solution is Acronis Cyber Protect, which provides AI-powered anti-malware as well as fast and reliable backup and recovery from a single, easy-to-use management console.

“In today’s environment, cyber protection is a priority for every company,” said Marshall Carlson, president of Hendrick Motorsports. “We are a technology operation in many ways, so the chance to partner with an industry leader like Acronis is a great fit. Our team looks forward to collaborating with them to promote their tremendous products and services, as well as utilizing those same offerings in our own business, which is winning NASCAR races.”

Bowman is locked into the 2020 NASCAR Cup Series Playoffs for 2020, as a result of his victory at Auto Club Speedway in March. Bowman’s No. 88 is currently projected in the eighth-position in playoff points and has posted a personal best number of laps led through 22 of 36 events in 2020.

“I’m looking forward to representing Acronis,” Bowman said. “We’ve had a strong season so far, and Dover and Texas are very good tracks for us. We will do everything we can to keep the No. 88 Chevy up front and welcome Acronis to the Hendrick Motorsports family in the right way.”

Acronis has an immense presence in professional sports including partnerships with the Boston Red Sox, Machester City, Liverpool. Arsenal, Williams Racing and numerous other sports teams around the globe.


Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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