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TV Viewership Up For NASCAR All-Star Open, Down For All-Star Race

BRISTOL, TENNESSEE – JULY 15: Ryan Blaney, driver of the #12 BodyArmor Ford,, Joey Logano, driver of the #22 Shell Pennzoil Ford, Clint Bowyer, driver of the #14 Rush Truck Centers/Mobil 1 Ford, Kyle Busch, driver of the #18 M&M’s Toyota, and William Byron, driver of the #24 Axalta Chevrolet, race during the NASCAR Cup Series All-Star Race at Bristol Motor Speedway on July 15, 2020 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images)

Okay, so the heightened excitement that we all expected from the NASCAR All-Star Race being contested at Bristol Motor Speedway did not come to fruition. Higher television ratings didn’t either.

Wednesday’s NASCAR All-Star Race on FS1 had an average of 2.076-million viewers. Not only did this show a 15% decrease in viewership from last year’s race, which had 2.4-million viewers, but according to Sports Media Watch, this is the lowest viewed NASCAR All-Star Race since at least 2003.

It is worth noting that this is the first-ever All-Star Race run on a Wednesday night. Typically, the All-Star Race has been featured on Saturday night in the past.

This stalls out some new-found double-digit viewership gains that the sport has seen over the past two weeks with the Brickyard 400 and last Sunday’s Quaker State 400 at Kentucky Speedway.

An official television rating for the All-Star Race is not available at this time, when it becomes available this story will be updated.

While the All-Star Race itself saw a viewership decrease, the All-Star Open race actually saw an increase in viewership over 2019.

The Open Race, which featured a hard crash by Bubba Wallace, recorded 1.516-Million viewers, which was up roughly 26% from 2019’s Open, which scored 1.2-million viewers.

To view past NASCAR Cup Series television ratings and viewership data, visit our TV Ratings page:

NASCAR Cup Series TV Ratings

Toby Christie View All

Toby is the Founder, Editor and go-to man for TobyChristie.com. He is also the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed NASCAR as a fan since 1993.

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