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YANMAR America and Martin Generators Power Front Row Motorsports and Matt Tifft at Phoenix

MOORESVILLE, N.C. (September 18, 2019) – YANMAR America, a leader in high-performance diesel- powered equipment, along with generator builder Martin Generators, will team up with Front Row Motorsports (FRM) and Matt Tifft for the Monster Energy NASCAR Cup Series race at ISM Raceway in Phoenix, Ariz later this season. The pair will serve as primary sponsors for Tifft’s No. 36 Ford Mustang on November 10.

For over a century, YANMAR has grown to become a major supplier of YANMAR branded industrial and marine diesel engines, diesel generators, micro cogeneration and gas heat pump energy system solutions, compact construction equipment and compact utility tractors, employing thousands of dedicated team members throughout the world. In addition to their own branded products, YANMAR is the power of choice for hundreds of industry-leading diesel-powered brands sold throughout the globe.

“As a leader in the high-performance diesel-powered equipment industry, it’s a privilege to work with another high-performance team,” said Jeff Holland, Division Manager – Industrial Engine Division, at YANMAR America. “After powering their race support equipment for years, we are excited to sponsor the Matt Tifft No. 36 team and Front Row Motorsports.”

Based in Defiance, Ohio, Martin Generators builds YANMAR diesel powered generators that help operate FRM’s team haulers at the track each week. Without the continued reliability of the Martin Generators, FRM’s trackside operations would be severely disrupted.

“We’re thrilled to take this next step in our motorsports involvement,” said Brian Martin, Martin Generators President. “With Matt Tifft’s Ohio roots, teaming up with Front Row Motorsports gives us an opportunity to tout that shared connection, while introducing the YANMAR brand in a more open way to NASCAR’s passionate fanbase.”

The No. 36 Yanmar/Martin Generators Ford Mustang will make its debut at ISM Raceway on Friday, November 8 for practice. The Monster Energy NASCAR Cup Series race at ISM Raceway will air Sunday, November 10 at 2:30 p.m. ET on NBC.

Toby Christie View All

Toby is the Founder, Editor and go-to man for TobyChristie.com. He is the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed the sport as a fan since 1993.

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