Thursday, June 8, 2023

Richmond NASCAR TV Ratings Lowest For Cup Race Since at Least 2000

RICHMOND, VA – APRIL 13: Kevin Harvick, driver of the #4 Mobil 1 Ford, takes the green flag to start the Monster Energy NASCAR Cup Series Toyota Owners 400 at Richmond Raceway on April 13, 2019 in Richmond, Virginia. (Photo by Sean Gardner/Getty Images)

Despite a fun battle for the win between Martin Truex Jr., Joey Logano and Clint Bowyer, the ratings for this past weekend’s Toyota Owners 400 at Richmond Raceway drew low ratings.

The race generated a 1.7 rating, which is down a 1.8 from 2018. The broadcast also lost 8% of it’s audience going from 3.03 million viewers in 2018 to just 2.79 million this time around.

According to Sports Media Watch this makes Saturday night’s race at Richmond the lowest rated NASCAR Cup Series race since at least the 2000 season and it is the lowest rated Richmond race on television since at least 1999.

The race, which featured a great battle for the win, saw huge declines in other passing throughout the entire event with NASCAR’s new higher down force package.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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