Saturday, September 23, 2023

Ryan Sieg Picks up Larry’s Hard Lemonade for Five-Race Sponsorship

By Toby Christie         

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For several years, Ryan Sieg has been considered one of the most underrated talents in the NASCAR Xfinity Series garage area. While many others in the series drive for mega-teams, Sieg, 31, continues to compete with the best of them in his family’s No. 39 car.

With the 2019 season right around the corner, RSS Racing has announced that they have gained a refreshing sponsor for the season-opening NASCAR Experience 300 at Daytona International Speedway.

Larry’s Hard Lemonade, an alcoholic beverage, will plaster their logo all over the No. 39 Chevy Camaro SS and it will come equipped with a spiffy green, yellow and black paint scheme. Sieg, a native of Tucker, Georgia, feels the sponsorship addition and improvements made to his team in the off season could lead to the No. 39 being a contender for the win at Daytona.

“I’m so happy to have Larry’s Lemonade joining our team in 2019,” Seig said in a press release. “We made some big improvements to our team this off season and I’m excited to get to Daytona and show off this great looking ride”.

In all, Larry’s Lemonade will serve as the primary sponsor in five events for Sieg in 2019. In addition to the season-opening event at Daytona the beverage will be on board for Richmond, Daytona in July and Homestead-Miami Speedway.

“It is with unparalleled excitement and pride that we are able to partner again this year with the Ryan Sieg, No. 39 Racing Team. The Original Larry’s Hard Lemonade Brewing Company consider ourselves very lucky to be a part of this remarkable team of extraordinary professionals,” said Vic Reynolds CEO of Larry’s Lemonade.

Sieg has run full-time in the NASCAR Xfinity Series for the last five seasons. Through 169 starts, Sieg has three top-five and nine top-10 finishes. Sieg also made it into the NXS Playoff field in 2016.

The press release also confirmed that veteran crew chief Mike Ford will be back with the team this season.

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Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is an award-winning writer, and has followed the sport as a fan since 1993.

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