Search
Close this search box.

Partner

Sam Mayer Celebrates 21st Birthday with New High Rock Vodka Sponsorship

Sam Mayer High Rock Vodka sponsorship JR Motorsports Atlanta Motor Speedway 2024 NASCAR Xfinity Series

Photo Credit: JR Motorsports

Sam Mayer turned 21 years old on Wednesday, and he had a pretty big way of celebrating the big milestone. The driver, who is now of legal drinking age, has forged a new partnership with High Rock Vodka, and the Sugarlands Distilling Co. beverage will serve as Mayer’s primary sponsorship partner at Atlanta Motor Speedway on September 7.

With the partnership, High Rock Vodka will continue its role as the “Official Vodka of JR Motorsports.”

Mayer is thankful for the new primary sponsorship partner, and he will do everything in his power to put Dale and Amy Earnhhardt’s signature line of Vodka in victory lane later this season.

“I am super pumped to have this opportunity to partner with High Rock Vodka and the Sugarlands team now that I am officially 21,” said Mayer in a press release. “I can’t thank Dale, Amy and the High Rock folks enough for all the support and for giving me the chance to put this No. 1 High Rock Vodka Chevrolet in Victory Lane at Atlanta later in the year.”

Mayer, who hails from Franklin, Wisconsin, is a six-time NASCAR Xfinity Series race-winning driver, who has scored two wins already this season. The driver erupted for a four-win campaign last year, which saw the No. 1 JR Motorsports driver reach the Championship 4 for the first time in his young career.

Sugarlands Distilling Co. is elated to partner with an emergin young talent like Mayer.

“Sam is one of the great young stars in NASCAR, and we’re thrilled to join forces with him as he turns 21 and continues to make his mark on the world of racing,” said Patrick Sullivan, Sugarlands chief commercial officer. “Sam’s dedication and passion perfectly align with our company’s values, and we look forward to sharing many High Rock Moments with him and our great partners at JR Motorsports.”

Mayer sits 10th in the NASCAR Xfinity Series championship standings, currently, and has seven top-five finishes and eight top-10s in the opening 16 races of the 2024 NASCAR Xfinity Series season.

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Cole Custer Haas Factory Team NASCAR Cup Series 2025
Defending Xfinity Champion Cole Custer Lands Haas Factory Team Cup Seat
NASCAR TV Schedule Saturday July 20 2024 how to watch the NASCAR Xfinity Series race Pennzoil 250 how to watch NASCAR Cup Brickyard 400 qualifying what channel is NASCAR on today?
NASCAR TV Schedule Saturday, July 20, 2024
Ty Majeski wins the TSPORT 200 at IRP 2024 NASCAR Truck Series
Inspection Complete: Ty Majeski Officially Grabs First Win of 2024 at IRP
image
Ty Majeski Nabs First Win of the Season in TSPORT 200 at IRP
NXFS0940
Connor Zilisch Outduels William Sawalich on Late Restart for ARCA Win at IRP
NXFS0549
Rajah Caruth Earns Second Truck Series Pole at IRP

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article