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Ryan Ellis, Alpha Prime Racing Land New Partner for New Hampshire

Ryan Ellis United Construction & Forestry sponsorship announcement 2024 Alpha Prime Racing New Hampshire Motor Speedway

Photo Credit: Alpha Prime Racing

Ryan Ellis and the No. 43 Alpha Prime Racing team have announced yet another new primary sponsorship partner, United Construction & Forestry. The black, white, and yellow colors of the company will adorn the No. 43 Chevrolet Camaro in the Sci Aps 200 at New Hampshire Motor Speedway on June 22.

For United Construction & Forestry, which is the largest John Deere dealer in the Northeast, the partnership allows them to tap into the NASCAR fan base and the race at New Hampshire perfectly lines up with the opening of their newest location in Pembroke, NH.

Ellis will be on hand for the grand opening event on Friday, June 21 as he’ll be signing autographs. The event, which runs from 10 AM ET to 3 PM ET will also feature a ribbon-cutting ceremony with local dignitaries and a charitable raffle benefitting Girls at Work, a local New Hampshire non-profit, which empowers girls with tools to build confidence and strength.

“We are excited for this inaugural opportunity to expose the United Construction & Forestry brand to NASCAR fans, said Mark Kuhn, President of United Construction & Forestry. “It also aligns nicely with the grand opening of our new dealership in Pembroke, NH, because it will give so many of our customers a chance to meet Ryan. Many of our customers in the heavy equipment industry are loyal NASCAR fans, so we know they’ll be thrilled to see the black and yellow No. 43 car on the track.”

The 34-year-old racer is excited for the opportunity to carry the colors of United, but is also excited for his prospects for the race at New Hampshire.

“New Hampshire is one of my favorite racetracks on our schedule, and I’m so excited to have an amazing partner in United Construction & Forestry based in that area,” Ellis said in a team release. “Over the last few years, we’ve really seen the crowd grow at New Hampshire Motor Speedway, and last year, it was one of our best races of the season.”

Ellis, who sits 24th in the NASCAR Xfinity Series championship standings, 13 races into his first-career full-time season, is still seeking his elusive first-career top-10 finish. A season ago, Ellis finished 19th at New Hampshire, but feels if they could have just received a free pass, they had the speed they needed to contend for a top-10.

“Unfortunately, we barely missed the free pass position a few times and could not get our lap back when some other cars did. Otherwise, it definitely would have been a top-10 day,” Ellis explained.

If Ellis can get that first top-10 at New Hampshire, he’ll probably pull off something that no driver has ever done in a single day. Ellis kicks off his pre-race routine by smelling smelling salts to get himself in the zone, something he picked up from hockey. And if he finishes top-10, he’ll more than likely partake in a post-race celebratory cigar, which has become a customary celebratory item for Alpha Prime Racing when the team scores top-10s.

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