Wendy’s Returning to Trackhouse Racing in 2026

Dirk Bizub, TobyChristie.com

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Wendy’s, the globally recognized restaurant chain known for its square hamburgers made with fresh, never frozen beef, has signed on to continue supporting Trackhouse Racing in 2026.

The iconic restaurant brand, which has been a partner of the Justin Marks-led organization since 2024, will serve as a primary sponsor for a select number of events on all three Trackhouse Racing entries, with drivers Ross Chastain (No. 1), Connor Zilisch (No. 88), and Shane Van Gisbergen (No. 97).

Wendy’s will begin its 2026 NASCAR Cup Series sponsorship program at EchoPark Speedway (formerly Atlanta Motor Speedway) on February 22, where the brand will adorn the No. 1 Chevrolet Camaro ZL1 driven by Ross Chastain.

“There’s nothing better than rolling through the Wendy’s drive-thru and grabbing a Baconator,” said Chastain. “I’m happy to see them back on our cars this year and looking forward to getting them into Victory Lane.”

The brand will then return to the racetrack two weekends later with NASCAR Cup Series rookie Connor Zilisch, who will pilot the Wendy’s-sponsored No. 88 Chevrolet Camaro ZL1 at Phoenix Raceway.

Lastly, six-time NASCAR Cup Series race-winner Shane Van Gisbergen will pilot the No. 97 Wendy’s Chevrolet Camaro ZL1 in the Brickyard 400 at Indianapolis Motor Speedway on July 26.

“Wendy’s has been a big part of my NASCAR journey since I came to the United States,” said Van Gisbergen, driver of the No. 97 Chevrolet for Trackhouse Racing. “To have such a popular restaurant brand support me has been special. Wendy’s is my go-to spot when gearing up for race weekends. After all, nothing tastes better than a Wendy’s Frosty when my team and I have had a long day at the track.”

Last season, Wendy’s served as a primary sponsor for all three Trackhouse Racing entries, while also sponsoring four-time Indianapolis 500 race-winner Helio Castroneves in his first-ever DAYTONA 500 attempt.

“At Wendy’s, we put the customer first and deliver excellence every single day,” said Lindsay Radkoski, US Chief Marketing Officer of Wendy’s. “Our partnership with Trackhouse Racing is a perfect extension of that commitment, bringing the same winning energy to the track that we bring to our fans every day in restaurants nationwide.”

Wendy’s will activate its NASCAR experience at the restaurant near Daytona International Speedway from Friday, February 13, to Sunday, February 15. Located at 1444 W. International Speedway Boulevard in Daytona Beach, the restaurant will be serving food, an exclusive limited-edition swap, and a drive-thru racecar experience for fans attending the DAYTONA 500.

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