Kubota Tractor Corporation will continue its relationship with two-time and defending NASCAR Craftsman Truck Series champion Ben Rhodes in 2024, serving as a six-race primary sponsor of the No. 99 Ford F-150 in the NASCAR Truck Series while also continuing as the Official Tractor Company of ThorSport Racing.
The 2024 sponsorship program for Kubota and ThorSport Racing will begin with Friday’s Victoria’s Voice Foundation 200 at Las Vegas Motor Speedway, where the No. 99 Ford F-150 will carry the neon orange and black colors of the popular tractor manufacturer.
“When we started this partnership with ThorSport and Ben, he was already a champion, and we couldn’t have been more excited to see him cross the finish line to win his second and bring home the trophy to Kubota Country,” said Todd Stucke, President of Kubota Tractor Corporation. “Much like Kubota customers, Ben has the heart of a champion and is determined to get the job done right. We’re proud to be part of the ThorSport team and we’re looking forward to joining Ben in victory lane again this year.”
#KubotaUSA returns as a primary sponsor of the No. 99 @FordPerformance F-150 of @benrhodes for 2024.
? https://t.co/3Az7fDWKHi#NASCAR | #FordPerformance | #KubotaCountry pic.twitter.com/k53445Fq76
— ThorSport Racing (@ThorSportRacing) March 1, 2024
In addition to Friday at Las Vegas, the sponsorship will carry over into an additional five NASCAR Craftsman Truck Series events in 2024, continuing at Texas Motor Speedway, Pocono Raceway, Kansas Speedway, Talladega Superspeedway, and the penultimate race of the season at Martinsville Speedway.
“I’m thrilled to be able to represent Kubota once again. We’ve had some great highlights over the years competing for wins and championships. I think 2024 is going to be an even better year,” said Ben Rhodes.
Last season, Rhodes, a mainstay in the NASCAR Truck Series, was able to capture his second championship in the series, after a wacky season-finale at Phoenix Raceway. The Louisville, Kentucky native returns to the series in 2024, contesting his 10th full season with ThorSport Racing.
The opening two races of the season have been difficult for Rhodes, who has a best finish of 28th-place at Atlanta Motor Speedway last weekend, after having issues during the race and finishing five laps off the pace. That leaves the defending champion 25th in points heading to Las Vegas.
