Toni Breidinger, a NASCAR Craftsman Truck Series Rookie of the Year (ROTY) contender, has signed another major partnership, this time with the clothing and accessory brand Coach.
The globally recognized brand will first appear as the primary sponsor of the No. 5 Toyota Tundra TRD Pro in Saturday’s DQS Staffing & Solutions 250 at Michigan International Speedway, before returning to the entry at Talladega Superspeedway on October 17.
Breidinger and TRICON Garage shared the news of the new sponsorship agreement via social media on Thursday morning.
Proud to have @Coach on my truck for this weekend’s race at Michigan. To be a part of their SoHo Sneaker Campaign and now have them on the truck is a dream. Grateful to work with brands who embrace me and my self-expression. #CoachNY #CourageToBeReal pic.twitter.com/a3aEPFQBFp
— Toni Breidinger (@ToniBreidinger) June 5, 2025
“Proud to have Coach on my truck for this weekend’s race at Michigan,” Breidinger said in a social media post. “To be a part of their SoHo Sneaker Campaign and now have them on the truck is a dream. Grateful to work with brands who embrace me and my self-expression.”
The San Francisco, California-native is currently in the middle of her first season of full-time competition in the NASCAR Craftsman Truck Series, where she has joined race-winning organization TRICON Garage to drive the No. 5 Toyota Tundra TRD Pro.
Breidinger has faced a significant learning curve in her first full season of competition, collecting a pair of top-20 finishes, first at Rockingham Speedway (18th) and then at Kansas Speedway (20th). The 25-year-old driver has a series-best 15th-place finish, which came in her series debut at Kansas in 2023.
Throughout the last couple of seasons, while racing in the ARCA Menards Series and part-time in the NASCAR Craftsman Truck Series, Breidinger has been securing high-profile sponsorships left and right, including brands like Raising Cane’s, Victoria’s Secret, Sunoco, 818 Tequila, 811 Call Before You Dig, and CELSIUS.
Breidinger was able to find solid success while in the ARCA Menards Series, collecting four top-five and 27 top-10 finishes in 65 starts in the development series for Venturini Motorsports – including a career-best third at Kansas in 2023.
The driver of the No. 5 Toyota Tundra enters the weekend sitting 23rd in NASCAR Craftsman Truck Series points, as the series returns to Michigan International Speedway for the first time since 2019. The DQS Staffing & Solutions 250 will take place Saturday, June 7, at Noon ET on FOX.
