SupplyHouse, a leading e-commerce provider of plumbing, HVAC, and electrical supplies, has joined 23XI Racing as an Official Partner.
The newly forged partnership will include a multi-race primary sponsorship of Tyler Reddick and the No. 45 Toyota Camry XSE in 2026, beginning at Kansas Speedway on April 19. SupplyHouse will also serve as an associate partner for the No. 45 team, appearing on team equipment and Reddick’s driver uniform.
?? Built by the trades. Powered by 23XI. Welcome to the team, @SupplyHouse_com!
We’re excited to announce that SupplyHouse has joined the team as an Official Partner. Look for SupplyHouse to be highlighted on @TylerReddick‘s No. 45 Toyota Camry XSE at select races this season.… pic.twitter.com/y1uE8fNDKq
— 23XI Racing (@23XIRacing) January 12, 2026
Founded in 2004, SupplyHouse provides professional-grade plumbing, HVAC, and electrical products to contractors, trade professionals, and DIY enthusiasts nationwide. With more than 280,000 SKUs, fast shipping from distribution centers across the country, and an industry-leading focus on customer experience, SupplyHouse continues to redefine how the trades shop online.
“This partnership gives us a meaningful way to connect with the pros who drive our industry forward,” said Kaylin Staub, Chief Marketing Officer of SupplyHouse. “Our customers value hard work, smart problem-solving, and high performance – the same qualities that define 23XI. Partnering with them allows SupplyHouse to show up in a space our customers already enjoy, while giving us a unique platform to highlight the importance of the trades. From a marketing standpoint, it’s an opportunity to deepen relationships, build visibility, and engage with current and future customers in an environment that reflects our shared energy for rolling up our sleeves, doing great work, and celebrating a job well done.”
The relationship with 23XI Racing will mark the first entry into the sports world for SupplyHouse, highlighting its commitment to supporting the trades and expanding its connection with skilled professionals nationwide.
“We are excited to welcome SupplyHouse to the 23XI family and proud to bring another new brand into the sport,” said Steve Lauletta, 23XI Team President. “We know that many of the professionals who rely on SupplyHouse are also NASCAR fans, and we look forward to representing them throughout the season and giving them a team to cheer for each weekend.”
As part of this partnership, SupplyHouse has plans to host tradespeople at various races to show their appreciation for the many men and women who are involved in plumbing, HVAC, and electrical work.
“As anticipation heats up for the 2026 season, I’m excited to welcome SupplyHouse to the 23XI team,” said Tyler Reddick, driver of the No. 45 Toyota Camry XSE. “SupplyHouse supports some of the most vital workers in our economy and I’m honored to represent all those tradespeople and the work they do.”
The 2026 NASCAR Cup Series season begins with The Clash at Bowman Gray Stadium on February 1. SupplyHouse will make its first appearance on the No. 45 on Sunday, April 19 at Kansas Speedway.
