Roto-Rooter, the nation’s largest provider of plumbing, drain cleaning, and water cleanup services, is joining JR Motorsports for a two-race primary sponsorship campaign with four-time winner Sam Mayer and the No. 1 Chevrolet Camaro in the NASCAR Xfinity Series.
The 20-year-old driver will carry the colors of Roto-Rooter at Circuit of The Americas (COTA) on March 23 and Iowa Speedway on June 15. Additionally, the brand will be displayed as an associate sponsor on the No. 1 Chevrolet for the Chicago Street Course event on July 6.
“I am really looking forward to hopping behind the wheel of this No. 1 Roto-Rooter Chevrolet, “says Mayer. “It means a lot to have such a prime company join us for 2024 and I am extremely proud to be able to help welcome them into NASCAR and introduce them to the NASCAR Xfinity series. Hopefully, we will give them a great show and fight for the win at both COTA and Iowa.”
In addition to Roto-Rooter, key partners RIDGID, Picote Solutions, and MaxLiner have all come on board the No. 1 Chevrolet Camaro to begin their new 2024 race program with JR Motorsports, one of the most successful organizations in the history of the NASCAR Xfinity Series.
“So excited for this race season and two iconic brands coming together,” stated Thad Reinhard, President of Roto-Rooter Corporation and Director of Plumbing. “I can’t wait to see where this partnership leads with Sam and JR Motorsports.”
The origins of the Roto-Rooter can be traced back to 1933 when Samuel Blanc created a sewer-cleaning machine from a 1/6 HP Maytag washing machine motor, roller skate wheels, and a 3/8-inch cable to turn the blades. The device was a combination of special blades to cut tree roots out of sewer lines where no digging was required. Just one year later, this prototype came to fruition and the name “Roto-Rooter” was born by virtue of Sam’s wife, Lettie.
“We are thrilled to welcome Roto-Rooter to JR Motorsports and to have them come on board the No. 1 car with Sam,” added JRM CEO Kelley Earnhardt Miller. “It’s great to be able to bring a new partner to JRM and I am really looking forward to getting this relationship started on a strong note when we hit the track in COTA.”
It’s been a difficult start to the 2024 NASCAR Xfinity Series campaign for Sam Mayer, who has recorded a pair of DNF’s in the opening three races — at Daytona International Speedway and Las Vegas Motor Speedway. After three races, the Franklin, Wisconsin native sits 28th in NASCAR Xfinity Series points, with a season-best finish of 11th.
