Priority Tire has signed on as a multi-race primary partner for SS-GreenLight Racing in the NASCAR Xfinity Series in 2025, marking the company’s first-ever entry into NASCAR sponsorship.
The company will serve as a primary sponsor of the organization’s No. 07 Chevrolet in seven NASCAR Xfinity Series events, split between drivers Nick Leitz, Patrick Emerling, and Alex Labbe.
“We are happy to become a sponsor of NASCAR Xfinity Series drivers Patrick Emerling, Alex Labbe, and Nick Leitz,” said Dimitri Chernyak, President of Priority Tire. “The partnership represents a significant milestone for our company, and we are delighted to participate.”
Priority Tire is an online tire shop operating for more than two decades in the United States tire market. Priority Tire’s mission is to transform the tire shopping experience by providing the smoothest order, delivery, and installation flow to their customers.
Operating from multiple warehouses across the country, the tire retailer deals with the distribution of top-tier and budget-friendly tire brands. Apart from the common passenger car, SUV, and light truck tires, they also provide tires for EVs and specialty vehicles.
“This deal was a long time in the making, and my team worked really hard to bring Priority Tire into NASCAR,” said Emerling, who is also CEO of Snow Belt MGMT. “The Xfinity Series is an optimal spot for growing brands that want to start marketing to sports fans. They get tons of exposure and the cachet of being a sponsor in NASCAR with a much more palatable price tag than Cup.”
Priority Tire will make its NASCAR debut at Homestead-Miami Speedway on March 22. Additional appearances on the No. 07 Chevrolet include Texas (May 3), Charlotte (May 24), Pocono (June 21), Chicago (July 4), Watkins Glen (August 9), and Daytona (August 22).
