Veteran-owned coffee shop Liberty Brew Coffee is entering a partnership with Patrick Emerling and SS-GreenLight Racing for the NASCAR Xfinity Series event at Darlington Raceway on May 11, the driver officially announced on Monday.
The brand, based in Conway, South Carolina, will serve as the primary marketing partner for Emerling as he marches forward in his first Xfinity Series campaign with SS-GreenLight Racing, where he will serve as the anchor driver of the No. 07 Chevrolet in 2024.
Liberty Brew Coffee is a veteran-owned coffee shop embodying liberty, serving locally roasted coffee in a space dedicated to veterans. Each cup is a tribute to freedom, offering a premium brew that outshines mass-produced alternatives, as well as multiple single-source local roasted coffee out of Columbia, South Carolina.
“Join us on the exhilarating journey of partnership between NASCAR driver Patrick Emerling and Liberty Brew Coffee, where the passion and energy of dedicated fans fuel our every move,” said David Steadman, CEO of Liberty Brew Coffee. “Together, we embrace the thrill of speed and the bold flavors of victory. And that’s not all – at our veteran-owned coffee shop, we embody liberty by serving locally roasted coffee in a space dedicated to veterans. Every cup is a tribute to freedom, offering a premium brew that outshines mass-produced alternatives. Come be a part of the excitement and taste the essence of freedom with us.”
As part of this newfound relationship, Emerling and Liberty Brew Coffee are offering VIP passes to two veterans. To nominate a veteran, email a letter to vets@libertybrew.coffee explaining why your nominee should win a pair of VIP passes to the May 11 Xfinity Series event at Darlington Raceway. Nominations must be submitted by April 15.
“I’m thrilled to welcome Liberty Brew Coffee to the team,” said Emerling. “Not only is their coffee great, but the support they provide veterans and local veteran-focused organizations is truly incredible.”
In addition to Liberty Brew Coffee, Emerling will welcome back season-long partners Southern Tier Security, SimForge, and Frontline Optics, each of which have served as primary sponsors of the No.07 Chevrolet Camaro in the first four events of the 2024 NASCAR Xfinity Series campaign.
