Roto-Rooter and JR Motorsports will continue their successful NASCAR Xfinity Series relationship into the 2026 season and beyond as the two parties announced a multi-year partnership extension on Saturday in a press conference at Sonoma Raceway.
As part of the extension, Roto-Rooter will continue as a primary sponsorship partner for JR Motorsports in seven NASCAR Xfinity Series races annually, and will split the races with Justin Allgaier and additional JR Motorsports drivers (to be announced later).
Additionally, Roto-Rooter will serve as a full-season associate sponsorship partner of the JR Motorsports Late Model program, and Dale Earnhardt Jr. will take on a personal service agreement with Roto-Rooter.
“We couldn’t be more excited to continue our relationship with Dale, Kelley, and everyone at JR Motorsports. Partnering with JR Motorsports means more than just sponsorship – it’s about being part of a true team,” said Roto-Rooter President, Thad Reinhard. “We share the same values; reliability, hard work, and a drive to succeed, both on and off the track. We’re especially thrilled to be working more closely with Dale on a personal level and to follow his journey in the Late Model series. I’m looking forward to watching our relationship continue to grow.”
Earnhardt says he and the JR Motorsports team are elated to continue building upon the successful relationship with Roto-Rooter.
“We are excited to continue growing our relationship with Roto-Rooter,” said Earnhardt Jr. “I feel like JR Motorsports offers an amazing marketing platform across the board, and it’s great when partners see the value that our companies provide. I’m looking forward to seeing how we can continue to deliver for Roto-Rooter on and off the track.”
Roto-Rooter is plastered on Connor Zilisch’s No. 88 JR Motorsports Chevrolet in this weekend’s NASCAR Xfinity Series event at Sonoma Raceway. On Friday, Zilisch, who has three career NASCAR Xfinity Series wins, secured the second starting spot for Saturday’s race.
