Norma Precision Ammunition will partner with Jeb Burton, a lifelong outdoorsman and nature conservationist, as a two-race primary sponsor of the No.27 Chevrolet Camaro in the NASCAR Xfinity Series, Jordan Anderson Racing officially announced on Tuesday.
The brand, which due to its continuous renewal, dedication, and passion is an industry leader and trusted name in the hunting and shooting communities, will adorn Burton’s Chevrolet first in Saturday’s Call811.com 200 at Phoenix Raceway, before returning to the No. 27 entry for the September 7 event at Atlanta Motor Speedway.
“I’m thrilled to partner with Norma Precision. The outdoors and racing are two of my and my family’s biggest passions. I’m thrilled that we get to bring both worlds together and showcase the Norma brand to our awesome fan base,” said Jeb Burton. “I’m also excited to use their products on our Crossroads with The Burtons show airing on the Sportsman Channel. I encourage fans to tune in to the show to get a firsthand look at the quality and precision that goes into each Norma product. It’s great to see partners that I work with on Crossroads seeing the value at Jordan Anderson Racing Bommarito Autosport and using the team’s platform to help grow their brand.”
Norma Precision’s Spyros Chrysochou, General Manager, Norma USA talks about the new partnership with racing and the Burton family.
“The partnership between Norma Precision USA (a Beretta Holding Company) and Jeb Burton / Jordan Anderson Racing Bommarito Autosport is an incredibly exciting opportunity for us. Jeb Burton’s passion for the outdoors and racing perfectly aligns with our brand values, making this collaboration a natural fit. By bringing together these two worlds, we have the unique opportunity to showcase the Norma Precision Ammunition family of products to a dedicated NASCAR fan base. With the opportunity to feature Norma products on the Crossroads with The Burtons show airing on the Sportsman Channel, we are thrilled to give viewers a firsthand look the quality and performance that sets Norma Ammunition apart. This partnership not only aligns with our vision of making a positive impact in the outdoor and racing communities but also supports our goal of reaching new audiences and growing our brand presence in the USA. We’re excited to see the results of this collaboration and the continued success it brings to both Norma, Jeb Burton, and Jordan Anderson Racing Bommarito Autosport.”
Team Owner Jordan Anderson echoes the excitement of a new partner joining the team.
“Our entire team is honored to welcome Norma as a partner of Jeb Burton on the 27 car,” said team owner Jordan Anderson. “Their rich history and relentless dedication to meeting the needs of hunters worldwide will no doubt resonate well within the NASCAR community, and the many race fans across the country. Growing up in a family that spent plenty of time in the outdoors and knowing the importance of quality, I have a mutual passion for the great products that Norma offers. As Jeb hits the track this weekend to debut their new paint scheme going for the win, we’ll be saying to him as he prepares to race the Norma brand concept: Now it’s up to you.”
Last season, Burton scored his second-ever win in the NASCAR Xfinity Series — and the first in the second-tier series for Jordan Anderson Racing, which currently fields the No. 27 and No. 31 Chevrolet Camaros on a full-time basis for Jeb Burton and Parker Retzlaff. The team will look to repeat in its two races with NORMA on the hood of the NO. 27.
