Ollie’s Bargain Outlet is expanding its relationship with Haas Factory Team in a new multi-year agreement, which will see America’s fastest-growing retailer of brand-name closeout merchandise and excess inventory continue sponsoring Sheldon Creed in the NASCAR O’Reilly Auto Parts Series.
“HFT can’t thank Ollie’s enough for extending a relationship that started in 2025,” said Joe Custer, President of Haas Factory Team. “We look forward to building the Ollie’s brand with the help of The CW and all the fans that cheer for the No. 00 Chevrolet each race. Everybody loves a bargain, and who doesn’t want to cheer for a car that supports getting Good Stuff Cheap?”
As part of the newly-signed agreement, Ollie’s will adorn the No. 00 Chevrolet Camaro, driven by NASCAR O’Reilly Auto Parts Series veteran Sheldon Creed, in 15 events this season, beginning with the season-opening event at Daytona International Speedway.
“I’m really excited to have Ollie’s back with us on the track in a bigger way for 2026,” said Creed. “They’ve been an awesome partner, and it means a lot that they believe in what we’re building here at Haas Factory Team.”
In addition to the NASCAR O’Reilly Auto Parts season-opener at Daytona, Ollie’s will appear on Creed’s Chevrolet in events at Bristol Motor Speedway, Talladega Superspeedway, Charlotte Motor Speedway, Phoenix Raceway, and other key events throughout the year.
“We are thrilled to continue our partnership with Sheldon Creed and the entire Haas Factory Team,” said Eric Van Der Valk, President and CEO of Ollie’s. “NASCAR fans bring incredible passion to every race, and at Ollie’s we bring that same passion to helping people save money. Watching Sheldon behind the wheel of the iconic yellow Ollie’s car is always a rush, and it’s an exciting opportunity to share our love of Good Stuff Cheap with millions of devoted NASCAR fans.”
Creed is entering his fifth season as a full-time driver in the NASCAR O’Reilly Auto Parts Series, and his second driving for Haas Factory Team, although this season, the team will be supported by Chevrolet and Hendrick Engines. In 136 starts in NASCAR’s second-tier division, Creed has 35 top-fives, but is still looking for his first career victory.
The 2026 NASCAR O’Reilly Auto Parts Series campaign will begin with the United Rentals 300 at Daytona International Speedway on Saturday, February 14, at 5:00 PM ET on The CW, Motor Racing Network, and SiriusXM NASCAR Radio.
