The good news continues to roll in from a television ratings perspective following last Sunday’s Consumers Energy 400 at Michigan International Speedway.
NBCSN averaged a total Audience Delivery of nearly 3-million viewers (2.919). The last cable broadcast NASCAR race that scored higher was the 2017 Bojangles Southern 500 at Darlington Raceway.
The Michigan NASCAR Cup Series race was also the most-watched sports event of the weekend and it received a 1.79 TV-Only household rating. On the digital front, the race had an average minute audience of nearly 23,000 (22,800), which is a 13% increase over 2018.
Sunday’s Michigan 400 on @NBCSN averages a Total Audience Delivery of nearly 3 million viewers, making it the most-watched NASCAR cable race in nearly 2 years and the most-watched sports program of the week.https://t.co/Fz4Wx6QTU9 pic.twitter.com/IeyfGwjreN
— NBC Sports PR (@NBCSportsPR) August 13, 2019
