Partner

Liberty University Scales Back Sponsorship of No. 24 for Second Straight Year

Josh Calloni, TobyChristie.com

share it
Facebook
Twitter
LinkedIn
Reddit

Liberty University (LibertyU), one of the founding partners of William Byron’s career in NASCAR, is significantly scaling back its sponsorship of the No. 24 Hendrick Motorsports Chevrolet for a second consecutive year.

The educational institution, along with Hendrick Motorsports, confirmed on Wednesday that it would be sponsoring the Chevrolet Camaro ZL1 of Byron in three NASCAR Cup Series events for the upcoming season — slashing in half the six-race program the school occupied in 2025.

This marks the second straight campaign that LibertyU has cut its primary sponsorship program for Byron in half, slashing its presence on the No. 24 Chevrolet to six races for 2025, after sponsoring 12 races in 2024.

Byron, the 2025 NASCAR Cup Series regular-season champion, will be carrying the colors of his long-time partner, LibertyU, at Watkins Glen International (May 10), Indianapolis Motor Speedway (July 26), and Martinsville Speedway (November 1).

Liberty University has been a major sponsorship partner of William Byron for more than a decade, adorning his racecars as he climbed through the ranks of Late Models, the NASCAR K&N Pro Series East, ARCA Menards Series, NASCAR Craftsman Truck Series, NASCAR O’Reilly Auto Parts Series, and into the NASCAR Cup Series with Hendrick Motorsports, the winningest team in the history of the sport.

In his eight seasons competing full-time in the NASCAR Cup Series, William Byron has been to Victory Lane 16 times — thrice with Liberty University on board the No. 24 Chevrolet (Daytona 2020, Atlanta 2022, Texas 2023).

Between the NASCAR O’Reilly Auto Parts Series, NASCAR Craftsman Truck Series, and K&N Pro Series East (now ARCA Menards Series East), Byron has been to Victory Lane a total of 13 times with Liberty University serving as the primary sponsor of his racecar.

The 28-year-old driver has proven himself as a perennial championship contender in the NASCAR Cup Series, putting his No. 24 Hendrick Motorsports team into the Championship 4 in each of the last three seasons. Byron has three four top-six points finishes and five top-10 points finishes.

In addition to the three-race sponsorship for Liberty University on the No. 24 Chevrolet in 2026, William Byron will also have backing from Raptor Coatings, Valvoline, Anduril, All-Pro Auto Reconditioning, Phorm Energy, Cincinnati Inc, and Z by HP.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

JM_Xfin_BRI_Race_Maggio
Mason Maggio to Run Partial Schedule in DGM Racing No. 91
Denny Hamlin publicly unleashed on Larry McReynolds and SiriusXM NASCAR Radio on X for the station's coverage of the antitrust lawsuit, which Hamlin felt was very one-sided.
Hamlin Blasts McReynolds, SiriusXM Over Unfair Pre-Trial Coverage
Haas Factory Team promotes Craig Smokstad to car chief for Sam Mayer for 2026 NASCAR O'Reilly Auto Parts Series season.
Haas Factory Team Confirms 2026 NASCAR O'Reilly Series Crew Chief, Car Chief Lineup
Jade Avedisian has signed a part-time ARCA Menards Series contract with Nitro Motorsports for the 2026 season
Jade Avedisian Continues Climb With Part-Time ARCA Ride at Nitro Motorsports
Chase Elliott 2026 Prime Video paint scheme Hendrick Motorsports NASCAR Cup Series
Prime Video Returns to Chase Elliott For Three-Race Sponsorship in 2026
Chandler Smith officially returns as the driver of the No. 38 Front Row Motorsports truck for the 2026 NASCAR Craftsman Truck Series season.
Chandler Smith Officially Returns to FRM No. 38 Truck in 2026

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article