Jeb Burton is hungry for a win, and now he comes into Homestead-Miami Speedway hungry for chicken tenders and croissants. The driver of the No. 10 Kaulig Racing Chevrolet Camaro will have a new primary sponsorship deal this weekend with Cheddar’s Scratch Kitchen.
Cheddar’s is ready to roll with Burton, who they feel is a hard-working individual.
“Cheddar’s Scratch Kitchen is thrilled to be partnering with a dedicated team like Kaulig Racing and driver Jeb Burton for his first full-time Xfinity Series Season,” said John Wilkerson, president of Cheddar’s Scratch Kitchen in a team release. “From my first conversation with Jeb, I have been impressed by his genuine character and strong work ethic. It closely aligns with the way we operate at Cheddar’s Scratch Kitchen—applying hard work to serve handmade quality food at great prices.”
For Burton, it’s great to partner with an establishment that he’s been an actual customer of for a long time.
“I’m really excited about this partnership,” said Burton. “I’ve always enjoyed going to Cheddar’s with my family, whether it’s during a hunting trip or a racing trip, so the opportunity to represent their brand is something that is special to me. I feel at home when I walk into a Cheddar’s. It’s really good home-made food, friendly service and you just can’t beat the prices. Cheddar’s is dedicated to delivering the best quality, much like Kaulig Racing, and I am looking forward to making them proud.”
In addition to this weekend at Homestead-Miami Speedway, Cheddar’s will also be the featured sponsor on the No. 10 car at Daytona International Speedway later in the season.
This deal expands the footprint for Cheddar’s in the world of NASCAR as they also will sponsor Tyler Reddick in the NASCAR Cup Series for three events in 2021.
Burton has two top-five finishes in the opening two races of the 2021 NASCAR Xfinity Series season and he sits sixth in the championship point standings. This is Burton’s first-ever full-time season in the NASCAR Xfinity Series.