The American Snuff Company, Inc. (ASC) is expanding its relationship with NASCAR Cup Series team Kaulig Racing in 2026.
Grizzly Nicotine Pouches — one of the brands under the American Snuff Company banner — will serve as a 27-race primary sponsor for Kaulig drivers Ty Dillon and AJ Allmendinger in the NASCAR Cup Series.
This season Grizzly Nicotine Pouches expands to 27 total primaries across @tydillon and @AJDinger‘s cars!
At the Clash, both the 10 and the 16 will sport the their colors! ???? pic.twitter.com/nZJgEz94tl
— Kaulig Racing (@KauligRacing) January 28, 2026
The further increased partnership will begin with Sunday’s Cook Out Clash at Bowman Gray Stadium in Winston-Salem, North Carolina, and include 14 races of sponsorship for Dillon’s No. 10 Chevrolet and 13 races of sponsorship for Allmendinger’s No. 16 Chevrolet.
“NASCAR fans are ASC fans and ASC fans are NASCAR fans,” said Dillon, who is a multiple race winner in the NASCAR CRAFTSMAN Truck and O’Reilly Auto Parts Series. “I am honored they are stepping up their commitment to Kaulig Racing and NASCAR. They will be a big part of our success. But they are also winners off the track, supporting so many worthy initiatives. They are good people, and I am proud they are our sponsor at Kaulig Racing.”
The partnership first debuted last February in the DAYTONA 500, when Dillon brought Grizzly Nicotine Pouches with him as a nine-race sponsor of the No. 10. That agreement quickly expanded, adding Allmendinger into the mix for a four-race deal.
Now, for the upcoming season, both Dillon and Allmendinger will have similarly-designed (but differently-colored) Grizzly Nicotine Pouches paint schemes for more than one-third of the season, each.
“When we got the chance to further our partnership with Kaulig Racing, we did not hesitate for a second,” said Brent Trader, Senior Director, Brand Marketing ASC. “We are more than happy with the relationship we have with Kaulig Racing. “We felt like this was a great opportunity for the brand and its adult consumers who love NASCAR as much as we do.”
Ty Dillon and AJ Allmendinger retain their positions as full-time drivers in the NASCAR Cup Series for Kaulig, even as the team loses manufacturer support due to a transition to RAM for its newly-formed NASCAR Craftsman Truck Series program.
Dillon, in 2025, collected a single top-10 at Atlanta Motor Speedway in June, while AJ Allmendinger picked up top-fives in both the Coca-Cola 600 and Southern 500 last year, among seven top-10s. They finished 33rd and 26th in points, respectively.
“We have worked hard on our Cup program, and it is starting to bear fruit with our on-track product and elevated partnerships,” said Kaulig. “We are in a growth period and focused on an upward trajectory, so it is awesome that partners feel good about what we are delivering to expand their program with us. I am so proud of Ty Dillon and how he has performed and engaged with the ASC team, and everyone at Kaulig Racing is excited that AJ remains part of the program.”
The Cook Out Clash is scheduled to begin the 2026 NASCAR Cup Series campaign when the green flag drops on Sunday, February 1 at 8:00 PM. Coverage of the event will be on FOX, MRN, and SiriusXM NASCAR Radio Channel 90.
