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William Byron to Carry Primary Sponsorship From PODS at Martinsville

William Byron PODS car Hendrick Motorsports Martinsville Speedway
William Byron PODS car Hendrick Motorsports Martinsville Speedway
William BYron and the No. 24 Hendrick Motorsports team will have a new primary sponsorship partner at Martinsville — PODS Moving and Storage. Photo Credit: Hendrick Motorsports.

William Byron has enjoyed the best season of his young NASCAR Cup Series career in 2023, and he’ll carry a new primary sponsorship partner into the penultimate race of the season at Martinsville Speedway. PODS Moving and Storage will bring its red, white, and blue colors to the No. 24 Hendrick Motorsports Chevrolet Camaro ZL1.

The 25-year-old driver, who has earned a series-best six wins this season, is excited to have the PODS brand on his race car.

“It’s awesome to have PODS come on board for such an important race,” Byron said. “PODS is a nationally known company, and to have their support in our team is so cool. Hopefully we have a good race and can help bring awareness to PODS as well as their initiatives.”

The brand, which has recently been recognized in the “Moving Services” category on Newsweek’s list of America’s Best Customer Service, is elated to partner with a stout team like Hendrick Motorsports and a driver as talented as Byron.

“PODS is thrilled to be the primary sponsor of William Byron and Hendrick Motorsports at NASCAR’s Xfinity 500. At PODS, our passion is helping our customers seamlessly move wherever they need to be, no matter how near or far,” said Kathy Marinello, president and CEO of PODS. “As we gear up to celebrate our 25th anniversary in November, we reflect on our continued commitment to acting with dedication, determination, and excellence. We look for those same qualities in others, so we could not be more pleased to support Byron and the whole Hendrick Motorsports team in Martinsville.”

Hendrick Motorsports, the most successful team in NASCAR Cup Series history, recently achieved its 300th NASCAR Cup Series victory, and heads into this weekend’s event at Homestead-Miami Speedway with 301 wins. Rick Hendrick sees some parallels between his race team and the PODS company.

“PODS is a great company with tremendous leadership,” said Rick Hendrick, owner of Hendrick Motorsports. “We have similar cultures that emphasize teamwork, innovation, serving our customers and giving back. It’s a terrific fit in many ways. Martinsville is a strong track for our organization, and William will look to build on his win there last year as he races for his first championship. We look forward to building on our new relationship with PODS as well.”

Byron is looking to secure his first-career Championship 4 berth. He heads into Homestead-Miami Speedway this weekend as the No. 2 seed in the NASCAR Cup Series Round of 8 of the Playoffs. Byron finished a career-high sixth in the championship standings a season ago.

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