23XI Racing announced a new partnership with Upper Deck on Monday afternoon, and the team and trading card manufacturer will kick things off in a big way in Sunday’s Cook Out Southern 500 at Darlington Raceway.
Reddick will carry a blue and yellow No. 45 Upper Deck Toyota Camry XSE in the event, which will have three legendary figures featured on the hood.
Michael Jordan, NBA legend and co-owner of 23XI Racing, will be in the center of the hood, while NHL legend Wayne Gretzky and PGA Tour legend Tiger Woods will be on Jordan’s left and right. The hood will promote “The World’s Greatest Memorabilia”.
As part of the partnership, Upper Deck and 23XI Racing have joined forces to launch a new collection line. The 23XI Collection, which will be released at a to-be-announced date, will feature memorabilia and trading cards featuring 23XI Racing drivers Reddick and Bubba Wallace.
Upper Deck is excited about the partnership as it will reintroduce racing within its product line.
“This collection is monumental for Upper Deck as it reintroduces racing into our diverse lineup of premium authenticated memorabilia,” said Upper Deck President Jason Masherah. “Just as 23XI burst onto the NASCAR scene with speed and determination, we’re bringing racing to our portfolio with the same energy. We’re thrilled to celebrate iconic moments from this fan-centric sport.”
Upper Deck’s 23XI Racing memorabilia collection will be available for purchase through the Upper Deck Store and Upper Deck Certified Diamond Dealer hobby shops. The partnership will benefit the 23XI Racing team as well as it will provide a source for its fanbase to procure memorabilia items to celebrate the team’s growing list of accolades.
“This partnership is great for our team and our fans. By entering the exciting world of collectibles, our supporters now have another unique opportunity to celebrate and commemorate 23XI’s successes,” Steve Lauletta, 23XI Racing team president said. “Through this collaboration, we’re able to seamlessly integrate two fandoms into one remarkable experience to be cherished.”
Reddick enters Sunday’s NASCAR Cup Series Cook Out Southern 500 at Darlington with a 17-point advantage in the NASCAR Cup Series regular season championship race over Kyle Larson. He’ll look to close things out this weekend, and if he does, he’ll gain 15 bonus Playoff Points, which will carry through each round of the Playoffs.
