RFK Racing has inked a brand-new multi-year sponsorship agreement in the form of global technology company Trimble, the team announced at their annual Fan Appreciation Day on Friday.
The company, which enables several different essential industries like construction, geospatial, and transportation, will have a presence on both Ryan Preece (No. 60) and Chris Buescher’s (No. 17) entries in the NASCAR Cup Series in 2025.
Trimble’s primary sponsorship program with RFK Racing will begin with the June 1 event at Nashville Superspeedway, as the company jumps on board the No. 60 Ford Mustang Dark Horse for driver Ryan Preece.
The company has also committed to increasing its involvement across RFK Racing’s entire fleet in the coming seasons, including a partnership with team co-owner Brad Keselowski and the No. 6 Ford Mustang Dark Horse.
“This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own,” said Rob Painter, president and CEO of Trimble. “Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”
In the NASCAR Cup Series, RFK Racing fields three full-time entries, driven by Brad Keselowski (No. 6), Chris Buescher (No. 17), and Ryan Preece (No. 60).
Employing more than 12,000 people worldwide and serving customers in more than 175 different countries, Trimble has roots in improving operational efficiency and project outcomes for companies in construction, transportation, and other high-performance industries.
“Partnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing,” said Steve Newmark, president of RFK Racing. “Our team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.”
In addition to the company’s partnership with the NASCAR Cup Series organization, Trimble will join the RFK TeK Alliance, a collaborative platform where technology-oriented sponsors work together to test and refine products in applied racing and operational environments.
“Every week in NASCAR feels like a science project, where we’re constantly testing, learning, and improving,” said RFK Racing driver and co-owner Brad Keselowski. “Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”
The collaboration is rooted in a shared passion for innovation, precision, and high-performance teamwork—bringing Trimble’s commitment to delivering “Confidence at Every Turn” to the racetrack.
The Cracker Barrel 400 will take place Sunday, June 1 at 7:00 PM ET on Prime Video, PRN, and SiriusXM NASCAR Radio Channel 90.
