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SENIX Tools Elevates to Primary Sponsor for Austin Dillon in Select Races

SENIX Tools Richard Childress Racing Austin Dillon sponsorship 2024 NASCAR Cup Series

Photo Credit: Craig White,

On Thursday morning, Richard Childress Racing announced a new multi-race primary sponsor for Austin Dillon and the team’s No. 3 NASCAR Cup Series team. SENIX Tools, the official power tool of RCR, will serve as a multi-race primary sponsorship partner in 2024.

The first race with the SENIX Tools colors on Dillon’s No. 3 machine will be the NASCAR All-Star Race Weekend at North Wilkesboro Speedway on Sunday, May 19.

SENIX Tools, which had already announced its Official Power Tool partnership with Richard Childress Racing, is elated to expand on that partnership.

“We’re thrilled to be able to grow our partnership with Richard Childress Racing and can’t wait to cheer on Austin Dillon and the No. 3 SENIX Tools Chevrolet,” said Rocky Reynolds, vice president of sales and marketing for SENIX Tools. “RCR is such a legendary team within the sport and it’s exciting to align our growing brand with such a well-respected team.”

The RCR team has begun using SENIX Tools in the RCR shop, garage, and pit stalls. Fans who would like to make the move to SENIX Tools can receive 38% off any power tool anytime a RCR team scores a win this season. The discount will be available on the week following any Kyle Busch or Austin Dillon race win.

SENIX Tools have made a big difference around the Richard Childress Racing campus and on the road so far this season.

“We’re happy to see another brand grow and find success through a partnership with RCR,” said Torrey Galida, president of RCR. “Our team has found SENIX Tools’ cutting-edge technology, performance and eco-friendly design to be a trusted addition to the shop and the garage. We are all looking forward to seeing the No. 3 SENIX Tools Chevrolet on track this season with Austin Dillon.”

Additional SENIX Tools primary sponsorship races were not revealed in the announcement on Thursday. Those will be announced at a later date.

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