Search
Close this search box.

Partner

Presenting 23XI Racing – the Denny Hamlin / Michael Jordan NASCAR team.

One of the most anticipated teams of the 2021 NASCAR Cup Series season has finally found its name.

The team’s social media channels announced on Thursday that the team will utilize the name “23XI Racing” in their debut season.

The team name is a combination between two iconic numbers. The “23” being the legendary number that NBA legend Michael Jordan carried to all six of his championship titles. The latter number, “11”, is the winningest number in NASCAR history, and the long-time number of NASCAR Cup Series driver Denny Hamlin.

Hamlin released a statement to the team’s website about the team name and vision.

“Michael and I have a shared vision for this team,” Hamlin said. “So it’s exciting to see it reflected in the team name and on the race car with the iconic number 23 that Michael made famous.”

The team will also utilize the number 23, a number synonymous with Michael Jordan and the Jordan brand. The number has been absent from the Cup Series side of competition since 2018. Jimmy Spencer holds the most starts in the 23 at 157. The number also only holds three wins – with two coming from driver Frank Mundy in 1951, and the final win coming from Al Keller in 1954.

The announcement comes a week after a few eagle-eyed Twitter users spotted the trademark filing online on the United States Patent and Trademark Office’s website. Three trademarks were filed on October 12th including “23XI Racing”, “23XI”, as well as a trademark for the number design.

The 2020 edition of Silly season has been an absolutely wild ride. Rumblings of Denny Hamlin acquiring a charter to become a part-time owner started back earlier this year, with the Michael Jordan component to the equation surfacing around August. Rumors in August suggested that Denny and Bubba would purchase a stake in RPM, as first reported by UNB. The site later came forward and said that the rumor was debunked by FOX Sports’ Bob Pockrass.

As time progressed, Jordan’s PR team, at the time, denied that Michael had any part in any NASCAR-related plans.

When the calendar turned to September, and social media ran away with the idea of Denny and Michael partnering for a team. Hamlin and Jordan joked about the matter, but he left the door open, telling  Jordan if he was ever interested, it could be a reality.

In mid-September, on a random Monday evening, Denny Hamlin broke the news on Twitter that the long-rumored collaboration between Jordan and Hamlin was true. The entire deal came together in about 10 days.

As far as sponsorship for the team, Bubba is expected to bring over at multiple partners from his time at RPM to 23XI Racing per source.

Additional sponsorship for the team, and driver Bubba Wallace will be confirmed at a later date.

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

William Byron crash Brickyard 400 Indianapolis Motor Speedway video Chase Briscoe Harrison Burton AJ Allmendinger
Video: William Byron Wiped Out in Multi-Car Melee on Lap 74 of Brickyard 400
Chase Elliott pit road blend line violation penalty Brickyard 400 Indianapolis Motor Speedway 2024 video
'I Did Exactly What the F***ing Sheet Said' Chase Elliott Irate After Being Hit with Blend Line Violation
NXFS2170
PPG to Continue as Title Sponsor of Brickyard 400; Extends Sponsorship of Team Penske
LMSC Brenden Queen VL Hampton Heat 200 Langley 2024
Brenden Queen Wins Physical Hampton Heat 200 at Langley Speedway
NASCAR TV Schedule Sunday July 21, 2024 Brickyard 400 Indianapolis Motor Speedway how to watch the Brickyard 400 streaming how to stream the NASCAR race
NASCAR TV Schedule: Sunday, July 21, 2024
SLM ASA Kyle Steckly Anderson Redbud 400 2024 VL PC Reid Scott
Kyle Steckly Wins 58th Annual Redbud 400 for First ASA STARS National Tour Victory

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article