Pinnacle Financial Partners, a long-time sponsor of NASCAR Cup Series race-winner Tyler Reddick, will expand its relationship with 23XI Racing this season, serving as a multi-race primary sponsor of the No. 45 Toyota Camry XSE.
The Nashville-based firm is a leading financial institution located in urban markets throughout the Southeast United States, and over the last two seasons, has served as an associate partner for Reddick and 23XI Racing.
“The group at Pinnacle has played such an important role in my career, and I’m honored to have the chance to represent them in a greater way through this partnership expansion,” said Tyler Reddick, driver of the No. 45 Toyota Camry XSE. “From supporting me earlier in my career to continuing to believe in me and what we’re doing at 23XI, I’m excited to represent all the associates at Pinnacle and look forward to having a great opening race with them in Nashville.”
For the 2025 season, Pinnacle has expanded its relationship with 23XI Racing and will serve as a two-race primary sponsor of Reddick’s No. 45 Toyota Camry — at Nashville Superspeedway (June 1) and Bristol Motor Speedway (September 13).
“Our team has enjoyed the partnership with Pinnacle since Tyler joined the team, and we’re excited to grow our relationship with Pinnacle to more prominently feature their brand on the No. 45 car,” said team president Steve Lauletta. “Much like 23XI, Pinnacle is driven to be impactful for their clients, their employees, and their community, and we look forward to developing more programs and activations with them.”
Pinnacle has long been a supporter of Tyler Reddick, dating back to his NASCAR Xfinity Series days with Richard Childress Racing, when he won the first of his two consecutive titles in the second-tier series.
“Pinnacle and 23XI are such a great match for each other because we both share a vision of being the best,” said Andy Moats, Pinnacle’s director of music, sports, and entertainment. “The love for NASCAR and racing runs deep at our firm, and we’ve been with Tyler for a long time. Working alongside him as he’s grown into the racer he is today has been a privilege, and this partnership will bring us even closer to him, his team, and the incredible community that surrounds this sport.”
