MillerTech Extends Sponsorship Deal with Front Row, Gragson

Joe Kraus, TobyChristie.com

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MillerTech, an industry-leading builder of premium lithium batteries, is returning to Front Row Motorsports (FRM) in 2026 as part of a multi-year sponsorship extension.

The company, which moved from Stewart-Haas Racing to Front Row Motorsports with driver Noah Gragson in 2025, will continue to adorn the entry of the Las Vegas, Nevada-native in the NASCAR Cup Series for 2026 and 2027.

“Noah and Front Row Motorsports represent the kind of commitment and character we stand on at MillerTech,” said Lester Miller, CEO of MillerTech. “Staying with them for a multi-year program was an easy decision. We are grateful for the relationship, proud of what we accomplished together, and ready to keep growing this partnership in a big way.”

As part of this extended sponsorship agreement, MillerTech and Front Row Motorsports will be collaborating to roll out a six-part social media series showcasing the many ways its products fuel the adventure of fans, customers, and partners alike.

MillerTech will get its three-race sponsorship program underway for the 2026 NASCAR Cup Series campaign with the NASCAR All-Star Race, which this season will take place at the one-mile Dover Motor Speedway in Dover, Delaware, on May 17. Gragson is a three-time winner of the All-Star Fan Vote, getting into the big show courtesy of the fan-voted award in 2023, 2024, and 2025.

“It means a lot to have MillerTech return to Front Row and the No. 4 team,” said Noah Gragson, driver of the No. 4 Ford Mustang Dark Horse. “Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.”

The No. 4 MillerTech Ford Mustang Dark Horse will be returning to the racetrack two additional times throughout the 2026 NASCAR Cup Series campaign, first at Pocono Raceway on June 14, and then for the final time during the season at New Hampshire Motor Speedway on August 23.

While at Front Row Motorsports this past season, Gragson only managed to secure a best finish of 23rd-place with MillerTech on his No. 4 Ford Mustang Dark Horse, which came at Pocono Raceway. However, while at Stewart-Haas Racing, MillerTech was on board when the 27-year-old driver collected a sixth-place finish at Dover Motor Speedway, driving the No. 10 Ford Mustang.

Although there were definitely some bright spots for Gragson and Front Row Motorsports throughout the year, the No. 4 team was plagued with bad luck and poor results, scoring just one top-five and three top-10 finishes, en route to a 34th-place result in final point standings in the NASCAR Cup Series.

The 2026 NASCAR All-Star Race at Dover Motor Speedway, the first of three races where MillerTech will serve as the primary sponsor of the No. 4 Ford Mustang Dark Horse.

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