Spire Motorsports has agreed to a new sponsorship deal with Mattress Warehouse, in collaboration with MOLECULE bedding, which will see the company serve as a two-race primary sponsor of the team’s NASCAR Cup Series program.
Mattress Warehouse, the top independently-owned American mattress retailer, will sponsor Carson Hocevar’s No. 77 Chevrolet Camaro in Sunday’s NASCAR Cup Series event at Watkins Glen, before returning at Bristol Motor Speedway with Corey LaJoie and the No. 7 team, one week later.
“We are thrilled to announce our partnership with Spire Motorsports, in collaboration with MOLECULE bedding,” said Tracy Jones, Chief Marketing Officer of Mattress Warehouse. “This partnership goes beyond just increasing our visibility – it’s about connecting with the passionate NASCAR fan base who value quality and performance both on and off the track. We’re eager to bring our commitment to better sleep to this community, understanding that being at your best every day starts with a good night’s rest.”
Hocevar enters Watkins Glen as the leader in the Rookie of The Year points battle, currently positioned 22nd in series point standings, on the strength of four top-10 and nine top-15 finishes.
Meanwhile, LaJoie, in his fourth and final season with Spire Motorsports at NASCAR’s top level, has driven the No. 7 Chevrolet to a single top-five result this season in the Daytona 500, as well as a pair of top-10 results and six top-15s.
As part of the agreement, Mattress Warehouse will increase its presence in NASCAR by featuring both LaJoie and Hocevar in its latest commercial spots, focusing on a commitment to quality sleep through its collaboration with MOLECULE, a mattress brand trusted by athletes and scientifically designed for peak performance.
LaJoie’s spot captures him reminiscing about the childhood dream of owning a race car bed — a memory that filled him with excitement. With a smile and a nudge from the Mattress Warehouse sales associate, the third-generation racer admits it’s time for an upgrade and ultimately chooses a MOLECULE bed.
Hocevar makes his commercial debut with Mattress Warehouse by proudly reflecting on what it means to drive the No. 77 Chevy Camaro and, to be the best version of himself, he knows that a good night’s sleep is key. In a second spot, Carson and his crew chief Luke Lambert dive into the precision required in racing, sharing how every detail of a driver’s training regimen must be perfectly tuned.
“Spire Motorsports is thrilled to have Mattress Warehouse and MOLECULE bedding come on board for the next two races and to showcase those brands during the NASCAR Cup Series Playoffs,” said Todd Mackin, President of Spire Holdings, Spire Motorsports’ parent company. “It’s an exciting time for Spire Motorsports. We’re proud to introduce both brands to our race team and the NASCAR audience. Both Carson and Corey had a great time shooting the commercial spots and Carson’s crew chief Luke Lambert even got in on the action. The lead up has been a lot of fun and the cars look awesome. The icing on the cake will be seeing the cars on track at Watkins Glen and Bristol Motor Speedway.”
The Go Bowling at the Glen from Watkins Glen International will be televised live on USA Network on Sunday, September 15th, at 3:00 PM ET.
