Katherine Legge will once again be partnering up with e.l.f. Cosmetics in 2025, bringing the e.l.f. Beauty brand into the world of NASCAR with a multi-race, multi-series agreement.
The popular cosmetics company will be partnered with Legge for at least seven events this season, where the 44-year-old driver will split time between the NASCAR Cup Series and the NASCAR Xfinity Series.
Legge will make her first appearance in an e.l.f.-sponsored Chevrolet during Easter Weekend at Rockingham Speedway, where she’ll pilot the No. 32 Chevrolet for Jordan Anderson Racing.
The Guildford, United Kingdom-native will also be competing during Memorial Day Weekend at Charlotte Motor Speedway, competing in Saturday’s BetMGM 300 at the 1.5-mile facility in Charlotte, North Carolina – the home of NASCAR.
Earlier this season at the one-mile oval of Phoenix Raceway, Legge made headlines after her NASCAR Cup Series debut ended with an accident while being lapped that collected Daniel Suarez, who at the time was running inside the top-10.
The accomplished racecar driver will look to redeem herself from that incident by returning to the NASCAR Cup Series at the inaugural event at Autodromo Hermanos Rodriguez, a racetrack in which she made history at in 2019 by becoming the first woman to win a race during a ABB FIA Formula E weekend for Rahal Letterman Lanigan Racing.
“I’ve never felt more empowered than I do with e.l.f. by my side,” said Legge. “e.l.f. truly walks the walk when it comes to putting its community—and especially women in sports—in the, pun-intended, driver’s seat. I’m thrilled to work towards achieving my racing goals with my e.l.f. team alongside Team Chevy. I want to be respected as one of the best drivers in motorsport and there is no better place to hone my skill set against the best of the best in front of the largest motorsport audience in the U.S. With the pivot to go all in on NASCAR, we are diversifying my own racing legacy as well as the paddock for future generations.”
e.l.f. first partnered with Legge in 2023, when she became the fastest woman to qualify for the Indianapolis 500, and one season later, was the first beauty brand to serve as a primary sponsor of a car and driver at the Indianapolis 500, serve as an official sponsor of the race, and have an activation at Indianapolis Motor Speedway.
“As they say in NASCAR, we have found our groove. Fueling Katherine’s dream to be one of the best motorsports drivers of all time is our mission. Inspiring young athletes to fast-track their own ambitions is our passion,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Female NASCAR fans are more likely to watch sports on TV, listen on the radio, and attend a live event than female fans of other sports. That’s our signal to lean the e.l.f. in with zero distance between us and the community.”
Legge is a member of Team Chevrolet in NASCAR, and in addition to e.l.f., her racing program is supported by Sherfick Companies, Droplight, Desnude Tequila, Sparco, and Bell Helmets.
“Katherine is relentless in her approach to racing and is such a positive role model for other female racers to follow their dreams,” said Dr. Eric Warren, Executive Director – Global Motorsports Competition, General Motors. “We are excited about the opportunity to support her in her efforts both on and off the track.”
