An iconic brand in the history of NASCAR is stepping away for at least the 2021 NASCAR Cup Series season as Miller Lite will be replaced by Keystone Light on Brad Keselowski’s No. 2 Team Penske Ford Mustang. Keystone Light is owned by the same parent company as Miller Lite — Molson Coors.
This week, images began circulating of promotional materials in a store of what was supposedly a 2021 Keystone Light paint scheme for Keselowski. Turns out, the alleged image floating around was true as Team Penske has confirmed the change.
Keslelowski, who saw his Miller Lite primary sponsorship shrink to one race last season, has been partnered with the brand since 2011. The Miller brand has had involvement in NASCAR sponsorship since the 1980’s.
According to a report from Adam Stern of Sports Business Journal, the Keystone Light deal will also be for one race in 2021 (the Coca-Cola 600).
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