Joe Gibbs Racing Announces New Primary Sponsor for Gibbs, Briscoe in 2026

Joe Gibbs Racing has landed primary sponsorship from Zep for the 2026 NASCAR Cup Series season. Zep will sponsor Chase Briscoe and Ty Gibbs in one race each.

Photo: Joe Gibbs Racing

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Zep, which served as a primary sponsorship partner for Noah Gragson in two events last season, will return to the NASCAR Cup Series in 2026 but will move to Joe Gibbs Racing for the upcoming campaign. According to a Monday press release from JGR, Zep will serve as a two-race primary sponsorship partner for the team and will split the primary sponsorship between two of the Joe Gibbs Racing machines.

The Zep colors will adorn Ty Gibbs’ No. 54 Toyota Camry XSE at Kansas Speedway on April 19, and Chase Briscoe’s No. 19 Toyota Camry XSE at New Hampshire Motor Speedway on August 23. Additionally, Zep will serve as an associate sponsor for Gibbs, Briscoe, and Christopher Bell throughout the 2026 season.

“Zep is excited and grateful to be partnering with JGR this coming season,” said Greg Heyer, Executive Vice President of Retail Sales and Marketing. “We both have a legacy of winning products that perform, and a focus on customer satisfaction and innovation. We know that this JGR partnership will further our growth strategy focused on brand awareness, product adoption, and building a stronger, loyal customer base in all areas that we provide cleaning solutions.”

For Briscoe, who was a Championship 4 contender in his first season with Joe Gibbs Racing last year, the partnership is a reunion of sorts, as he sported Zep sponsorship at Stewart-Haas Racing during the 2024 season.

“It is great to be reunited with Zep over at JGR,” Briscoe said. “I have a great relationship with those guys, and they have always been supportive of my career, so I’m excited to have them on the car this year.”

Likewise, Gibbs, the driver of the No. 54 Toyota who is still seeking his first career NASCAR Cup Series win, is elated to partner with Zep.

“Having Zep on the car at Kansas and throughout the year will be really cool,” Gibbs said. “I’m looking forward to them joining JGR and getting to know the team there.”

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