Interstate Batteries will return as a primary sponsorship partner of Joe Gibbs Racing in 2024, marking the 33rd season of primary sponsorship with the team. As was the case in 2023, the iconic green paint scheme will adorn all four Joe Gibbs Racing NASCAR Cup Series cars during the season.
“We wouldn’t be where we are as a race team without the support from our founding partner Interstate Batteries for the past 32 race seasons,” said Joe Gibbs, owner of Joe Gibbs Racing. “To think we are entering our 33rd racing season together speaks to how special our partnership has been and the relationships we’ve built with everyone at Interstate Batteries. I’ll be forever grateful to Norm and Tommy Miller, who gave us a chance when we didn’t have a building, cars or even employees. We are blessed to continue to work with great people like Lain (Hancock) and his entire team. There are few partnerships that have stood the test of time like Joe Gibbs Racing and Interstate Batteries have.”
Interstate Batteries will start the season off as a co-primary sponsor for Christopher Bell and the No. 20 Toyota Camry XSE team. In all, Interstate Batteries will serve as a primary or co-primary sponsor in 11 races during the 2024 season.
In addition to a co-primary sponsorship in the Daytona 500, the brand will serve as the co-primary sponsor for Ty Gibbs in the Coca-Cola 600 as well as the co-primary for Bell in the NASCAR Cup Series Championship Race at Phoenix.
“From the very beginning, our partnership with Joe (Gibbs) and everyone at Joe Gibbs Racing has made us feel like we are a part of their family,” said Norm Miller, Chairman Emeritus, Interstate Batteries. “We are very excited to not only return for our 33rd season together, but to add yet another ‘Crown Jewel’ event to our schedule with the NASCAR Championship Weekend as we return to the Daytona 500 for the second year in a row. Our Daytona 500 win back in 1993 with Dale Jarrett will be a day I’ll never forget and we are hoping, now 31 years later, Christopher and the entire 20 team get us back to victory lane in NASCAR’s biggest race.”
Bell and Gibbs will carry the company in four NASCAR Cup Series events, while Denny Hamlin will have Interstate on his No. 11 machine in two events, and Martin Truex Jr. will have them on the No. 19 car in one race.
2024 Interstate Batteries Sponsorship Schedule
Feb. 18 – Daytona (Co-primary, Christopher Bell)
Mar. 3 – Las Vegas (Primary Sponsor, Christopher Bell)
Mar. 24 – COTA (Primary Sponsor, Denny Hamlin)
Apr. 14 – Texas (Primary Sponsor, Ty Gibbs)
May 26 – Charlotte (Co-Primary, Ty Gibbs)
Jun. 16 – Iowa (Primary Sponsor, Denny Hamlin)
Jun. 30 – Nashville (Primary Sponsor, Ty Gibbs)
July 14 – Pocono (Primary Sponsor, Martin Truex Jr.)
Aug. 24 – Daytona (Primary Sponsor, Christopher Bell)
Oct. 13 – Charlotte ROVAL (Primary Sponsor, Ty Gibbs)
Nov. 10 – Phoenix (Co-Primary, Christopher Bell)
Interstate Batteries was the original sponsorship partner when Joe Gibbs Racing went NASCAR Cup Series racing full-time in 1992.
When the team won its first Daytona 500 in 1993 with Dale Jarrett as the driver, Interstate Batteries was the primary sponsor for the effort. When the team won its first NASCAR Cup Series championship with Bobby Labonte behind the wheel, Interstate Batteries was the primary sponsor for that effort as well.
