Bass Pro Shops has unveiled the specifics of its sponsorship agreements with both Richard Childress Racing and Joe Gibbs Racing for the 2024 NASCAR Cup Series season, through drivers Austin Dillon and Martin Truex, Jr.
The iconic outdoor goods retailer published a detailed sponsorship schedule for its two multi-race primary sponsorship deals in the NASCAR Cup Series, ahead of the series’ season-opening event at Daytona International Speedway.
Martin Truex, Jr. and Joe Gibbs Racing will once again take the most significant portion of the Bass Pro Shops sponsorship in 2024, with the No. 19 Toyota Camry XSE carrying the brand’s colors in 23 points-paying events, plus exhibition races at the LA Memorial Coliseum and North Wilkesboro.
Bass Pro Shops will serve as the anchor partner for the Mayetta, New Jersey-native in 2024, with the brand covering several marquee events like the Daytona 500, Coca-Cola 600, Southern 500, and the Night Race at Bristol Motor Speedway.
Throughout the 26-race regular season, Bass Pro Shops will make appearances on the entry of the 2017 NASCAR Cup Series champion at Daytona, Atlanta, Las Vegas, Phoenix, COTA, Martinsville, Texas, Talladega, Dover, Charlotte, Sonoma, Nashville, Chicago, Richmond, Daytona, and Darlington.
NEWS: @BassProShops is continuing its sponsorship of @AustinDillon3 and @MartinTruex_Jr for the 2024 #NASCAR Cup Series campaign.
Truex will have BPS branding in 23 points-paying events, plus the LA Clash and ASR. ADillon will carry the brand in 12 races.
Full Schedule: pic.twitter.com/3SBf5DOhg3
— Joseph Srigley (@joe_srigley) February 9, 2024
Similar to last season’s sponsorship schedule, the brand will be kicking it up a notch for the NASCAR Cup Series Playoffs in 2024, with Bass Pro Shops serving as the primary sponsor of the No. 19 Toyota Camry XSE in seven of the final 10 events, including the season-finale at Phoenix.
Those events include Bristol, Kansas, Talladega, Charlotte’s ROVAL, Las Vegas, Homestead, and Phoenix.
Austin Dillon and Richard Childress Racing will also have a substantial sponsorship deal with Bass Pro Shops in 2024, with the brand serving as a 12-race primary sponsor of the No. 3 Chevrolet Camaro throughout the season.
The company will make its season debut on the No. 3 Chevrolet Camaro in the 2024 Daytona 500 at Daytona International Speedway on February 18. Bass Pro Shops will return to Dillon’s entry at Martinsville, Texas, Talladega, Darlington, Loudon, Richmond, Bristol, Kansas, Talladega-2, Homestead, and Martinsville-2.
Unlike the last couple of years, where Bass Pro Shops has expanded its support into the NASCAR Xfinity Series with JR Motorsports, the brand currently has no partnership listed for the second-tier series in 2024.
