As Hardee’s is set to make its return to the NASCAR Cup Series this season as a primary sponsorship partner of Bubba Wallace and 23XI Racing, the iconic fast food brand has officially revealed the look of the No. 23 Toyota Camry XSE, which will be piloted by Wallace in four events during the 2026 season.
The car will feature a bold, black and yellow base scheme with red accents throughout the design. On the hood is the iconic Hardee’s star logo accompanied by the Hardee’s name.
According to a press release from 23XI Racing, Hardee’s will serve as the primary sponsor for Wallace and the No. 23 23XI Racing team for the first time in the NASCAR Cup Series event at Martinsville Speedway on Sunday, March 29.
Hardee’s will return to adorn the No. 23 machine in the NASCAR Cup Series events at Nashville Superspeedway (Sunday, May 31), World Wide Technology Raceway at Gateway (Sunday, September 13), and Charlotte Motor Speedway (Sunday, October 11).
As part of the partnership with Wallace and the No. 23 team, Hardee’s is instituting rewards tied to the partnership with Wallace through Hardee’s My Rewards loyalty program.
Beginning with this weekend’s event at Darlington Raceway, whenever Wallace finishes inside the top-10 of a NASCAR Cup Series race, Hardee’s My Rewards members will receive a promo code to unlock a free three-piece tenders with the purchase of a large drink. The promo code will be redeemable within 72 hours of a top-10 finish by Wallace.
Additionally, on the four Hardee’s primary sponsorship race days, Hardee’s My Rewards members can receive 23% off their Hardee’s app order with no promo code needed to utilize that deal.
23XI Racing and Hardee’s initially announced the partnership with the Quick Service Restaurant in a joint announcement with NASCAR, which revealed Hardee’s had become the Official Quick Service Restaurant of NASCAR.
In the initial announcement, Hardee’s revealed its first race of primary sponsorship would be at Martinsville, but the remainder of the primary sponsorship schedule wasn’t revealed until Wednesday’s announcement.
